MWC 2024: Chinese tech titans take center stage

Allen Hsieh, Taipei; Vyra Wu, DIGITIMES Asia 0


Amidst MWC Barcelona 2024, the commanding presence of Chinese tech giants like Huawei, ZTE, Honor, and Xiaomi is truly capturing attention. These industry leaders, poised to showcase their latest innovations, underscore the significance of Chinese players in the mobile communications landscape.

According to data from the MWC organizer GSMA, over 300 Chinese enterprises are slated to participate in MWC 2024, with Huawei retaining its position as the foremost exhibitor. Notably, this year marks China Telecom's inaugural appearance at MWC Barcelona, alongside the debut of Alipay, the popular third-party payment platform.

Despite escalating geopolitical tensions, Huawei remains undeterred, reaffirming its dominance as the premier exhibitor. Leveraging the transformative potential of 5G technology, the company is set to unveil a comprehensive array of ICT products and solutions, complemented by a diverse lineup of events. Huawei's extensive agenda, including the pre-exhibition "5G and beyond" and 20 other related activities spanning themes like 5G-Advanced, All-optical network (AON), and green development, underscores its commitment to driving innovation on a global scale.

Echoing Huawei's sentiment, ZTE is poised to showcase its groundbreaking achievements in the realm of 5G-A. With a strategic focus on AON, computing power, energy solutions, and cutting-edge terminal products, ZTE aims to navigate the dynamic economic landscape and capitalize on the convergence of energy and digital technologies. Amidst geopolitical uncertainties, the company remains steadfast in pursuing transformative AI applications, such as large language models and generative AI, signaling the dawn of a new era in technological innovation.

Meanwhile, Honor is gearing up for a triumphant debut at MWC with the international launch of its highly anticipated Magic 6 and the Magic V2 RSR Porsche Design. This strategic move underscores Honor's ambition to carve out a formidable presence in the European market, further enriching the diversity of offerings at the event.

The collective participation of Chinese tech titans reflects the evolving dynamics of MWC while underscoring a broader paradigm shift towards innovative 5G-centric business models. Beyond the traditional focus on smartphone launches, the industry embraces a holistic approach that seeks to monetize the myriad opportunities presented by the 5G revolution.

As the world eagerly anticipates the convergence of mobile communications and AI at MWC, the stage is set for a captivating exploration of cutting-edge technologies and visionary strategies that promise to reshape the future of connectivity and commerce.

At this year's event, expect cross-industry collaboration to take center stage. For instance, Xiaomi is set to introduce its comprehensive "Full Ecosystem" strategy, signaling a shift beyond smartphones and demonstrating a commitment to integrating diverse sectors. Meanwhile, companies like ZTE are showcasing ambitions to venture into AI computing, leveraging their established capabilities to embrace new horizons.