China smartphone brand review, 2021

Although Xiaomi, Oppo and Vivo had seen their shipments quickly returned to growth with each of them enjoying more than 20% on-year increase in 2021 as a result of the US government's sanctions against Huawei, amid the intensified competition from Honor's rapid rise, the four leading brands are expected to struggle with a saturating China market and pressure from Apple in the high-end segment going into 2022.

Xiaomi's 2021 shipments soared 35% on year thanks primarily to its multi-brand strategy, which particularly accelerated its expansions in Europe and China. Oppo's 2021 shipments surged 28% from the prior year as its sub-brand Realme flourished in emerging markets and Huawei fading out from the China market boosted demand for its smartphones.

Vivo sustained a more serious impact from the component shortage and disruptions to its product planning so its annual shipment growth came to 20%. Honor quickly rolled out products across all segments within three quarters after the spin-off from Huawei as an independent brand while effectively resolving the chip shortage. Honor is expected to make a comeback to overseas markets in 2022 and deliver outstanding performance going forward.

• Introduction

• Brand breakdown

• Xiaomi

• Chart 1: On-year growth of Xiaomi smartphone shipments worldwide and in China, 2019-2021

• Table 1: Xiaomi's smartphone business development focus

• Table 2: Xiaomi smartphone brand strategy

• Table 3: Xiaomi smartphones by sector

• Oppo

• Chart 2: On-year growth of Oppo smartphone shipments worldwide and in China, 2019-2021

• Table 4: Oppo's smartphone business development focus

• Table 5: Oppo smartphone brand strategy

• Table 6: Oppo smartphones by sector and series

• Vivo

• Chart 3: On-year growth of Vivo smartphone shipments worldwide and in China, 2019-2021

• Table 7: Vivo's smartphone business development focus

• Table 8: Vivo smartphone brand strategy

• Table 9: Vivo smartphones by sector

• Honor

• Table 10: Honor's smartphone business development focus

• Table 11: Honor smartphone brand strategy

• Table 12: Honor smartphones by sector

• Lineup and release schedule

• Xiaomi

• Table 13: Xiaomi product lineup and release schedule, 1Q21-4Q21

• Oppo

• Table 14: Oppo product lineup and release schedule, 1Q21-4Q21

• Vivo

• Table 15: Vivo product lineup and release schedule, 1Q21-4Q21

• Honor

• Table 16: Honor product lineup and release schedule, 1Q21-4Q21

• Flagship smartphones

• Table 17: Smartphones with price above CNY4,000 in China, 2021