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Huawei reportedly considers selling off Honor brand

Alex Chen, Taipei
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Huawei reportedly is considering spinning off its Honor brand into a separate business and then will sell the separated unit to potential investors.

There has been speculation that some Chinese companies may form a consortium to buy Honor.

It remains to be seen whether an independent Honor could be excluded from the US trade sanctions, but some market observers said that a spun-off Honor would be able to extend its presence to premium handset segment beyond its current focus on the entry-level to midrange models.

Honor has been relying much on support from the parent company in terms of brand image and supply chain management.

Article translated by Steve Shen