ezTravel cooperates with Appier to provide customized personal tourism planning services

Chloe Liao, Taipei; Adam Hwang, DIGITIMES Asia 0

ezTravel, the largest Taiwan-based online travel agency, has cooperated with AI-based solution developer Appier to provide services for customized personal tourism planning using AI-based big data analysis.

For users of its website or other websites, ezTravel analyzes their using behavior, such as key word search, and devices for Internet connection to profile their tourism behavior as reference for precise marketing.

The precise marketing is to send desired information to target consumers based on tourism behavior at appropriate time and via appropriate channels through interaction-based push of relevant information to trigger their purchases. For example, for users searching for information on Kenting, a sight-seeing place in the southern tip of Taiwan, at ezTravel website, ezTravel will push notification of government's tourism subsidization in fall and winter seasons to interest them. When they browse pages about hotels and leave before making reservation, ezTravel will immediately push detailed information on hotels to induce them to make reservation. In addition, through AI-based analysis of whether they have derived needs such as booking flight tickets or renting cars, ezTravel will push coresponding information.

According to Tourism Bureau under Ministry of Transportation and Communications, Taiwan recorded overseas travel volume of 8.61 million person/trips in first-half 2019, growing 2.63% on year, and Japan, South Korea and Thailand were the top-3 destinations.