Asustek mulls over separation of own-brand marketing from OEM production

Yen Ting Chen, Taipei; Adam Hwang, DIGITIMES Asia 1

Asustek Computer is considering the separation of its own-brand business operation from OEM/ODM production as the company has seen significant achievement in marketing its products under its own brand, Asus. However, main OEM/ODM clients are expressing...

The article requires paid subscription. Subscribe Now