BenQ started marketing its self-produced 15ppm (pages per minute) MFPs (multi-function peripherals) under its own brand in China in March, with the product being sold at various retail outlets, according to the company.
Apart from a few components supplied from outside manufacturers, BenQ uses own technology, including 1200dpi inkjet heads, to produce MFPs, the company pointed out. China is its second largest own-brand MFP market following the Middle East, according to the company. Eastern Europe and Russia will be the next markets targeted for the company’s own brand products and eventually followed with own brand sales in Taiwan, BenQ indicated.
BenQ plans to offer a series of own-brand MFPs, including printing speed upgrade to 40ppm and integration with Bluetooth or WiFi communication functions, the company said.
The BenQ MFP business division, specializing in the development of fax machines and scanners, used to OEM laser printers for Lexmark and inkjet printers for Epson, BenQ noted.
Article translated by Adam Hwang and edited by John McClure
