IT + CE
Winedex aims to establish wine index trading center in Taiwan
Chloe Liao, Taipei; Adam Hwang, DIGITIMES

Taiwan-based startup Cloud Wine Index Technology (Winedex) aims to set up an international wine/liquor index trading center in Taiwan, according to company co-founder and CEO Ban Lin.

Winedex hopes to combine its wine/liquor trading platform with community economy through using digital technologies and a smart mechanism to put together wineries, distillers, sales agents as well as consumers, collectors and traders of wine/liquor, Lin indicated.

Winedex in 2014 launched Cloudtop Index, a cloud computing-based platform for O2O sales and auctions of wine/liquor, and has since accumulated a large volume of trading data, a basis for it to move further in business operation, Lin said.

To create value from the trading data, Winedex has used blockchain technology to make wine/liquor traceable in production and made AI-based analysis of trading records to recommend the best matches between willing buyers and sellers, Lin noted.

Winedex plans to combine the trading data with an app based on a concept of social media + Internet celebrity to facilitate wine/liquor gourmets to make App-based interactions and/or participate in online activities such as viewing of wineries, distillers and auction, Lin indicated, adding that live video streaming, AR/VR content, images and texts can be put on the app to enhance consumers' stickiness.

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