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Digitimes Research: AR players shift focus to platform products

Summer Kuo, DIGITIMES Research, Taipei [Wednesday 23 August 2017]

Major players in the augmented reality (AR) industry have slowed down the development of consumer-end products, and instead have shifted their strategies to focus on developing AR platform products, according to Digitimes Research.

The lackluster performance of AR/VR devices in the consumer market and end market is the main reason for this change, Digitimes Research said. Besides, the existing hand-held devices have been able to deliver AR applications and experiences effectively, making it less urgent for major players to develop other AR end-market devices.

Among these major players, Google has been pioneering the development of AR platform for hand-held devices and has rolled out its Tango platform. On the other hand, Microsoft has been focusing on developing its integrated AR/VR platform, Windows Holographic, which can be utilized by AR/VR end-device users without changing platform.

Facebook has continued to deepen its deployment in community platform, aiming to a build up a premium AR ecosystem with its "Camera Effects" AR platform. Meanwhile, Apple has come out with its ARKit platform, which allows all of iOS users to try on AR experiences without a hardware upgrade.


The DIGITIMES editorial staff was not involved in the creation or production of any sponsored content or press release provided in the commercial news wire service. Companies looking to contribute commercial news or press releases are welcome to contact us.

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