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Digitimes Research: Global notebook shipments to grow less than 3% in 3Q13

Joanne Chien, DIGITIMES Research, Taipei [Monday 14 October 2013]

Taiwan's notebook shipments grew only 2.5% sequentially, and dropped 8.6% on year in the third quarter despite the fact that notebook ODMs have seen better-than-expected orders in September thanks to the launch of new products and demand from China's National Day holidays.

Taiwan's proportion of global notebook shipments rose from 84.9% in the second quarter to 86.2% in the third because Samsung Electronics, which has most of its notebooks produced in house, significantly cut its entry-level model shipments and Lenovo failed to raise its in-house production rate as fast as expected.

Hewlett-Packard (HP) had the strongest sequential shipment growth among first-tier vendors at 30% in the third quarter. HP also returned as the largest notebook vendor in the quarter with a market share of 20%, surpassing Lenovo's 18.9% thanks to orders from India's education market. Apple saw 20% sequential growth in the third quarter due to the release of its new MacBook Air and Pro.

Samsung had a sequential shipment drop of over 30%, Asustek Computer around 20% and Acer 15% in the third quarter. Samsung's decline was because the company has turned its business strategy back to profit-oriented, and terminated most entry-level models planned for the second half. Acer and Asustek's drops were because the two have turned their focuses back to entry-level non-touchscreen models seeking to stabilize their performances, Digitimes Research figures showed.

Among notebook ODMs, Inventec had an over 20% sequential shipment growth in the third quarter thanks to HP's strong orders. Impacted by Toshiba and Asustek's decreased orders, Pegatron Technology saw its shipments decline more than 10% sequentially in the third quarter.

This article is an excerpt from a Digitimes Research Quarterly Data Report (Taiwan notebooks – 3Q 2013). Visit our latest Data reports.


The DIGITIMES editorial staff was not involved in the creation or production of any sponsored content or press release provided in the commercial news wire service. Companies looking to contribute commercial news or press releases are welcome to contact us.

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