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LED TVs to account for 33% of China LCD TV market in 2011, says Digitimes Research
Yvonne Yu, DIGITIMES, Taipei [Wednesday 18 August 2010]

LED-backlit models are expected to reach 33.8% of the total LCD TV shipments in China in 2011 and exceed the share of CCFL-backlit sets in 2012, according to Digitimes Research.

The China LED-backlit TV market started to expand in the second half of 2009 in China, Digitimes Research noted.

Retail prices of LED-backlit TVs dropped to about 1.2 times as expensive as CCFL models in August, down from three times in 2008 when LED-backlit models were first introduced into the China market, Digitimes Research added.

China's consumer electronics retailers Gome Electrical Appliances and Suning Appliance both saw LED-backlit TV sales at its stores in major cities rise to 40% of the total LCD revenues during the Labor Day holiday in May.

China will start implementing the flat-panel TV energy efficiency standards on December 1, 2010, which will further drive the demand for LED-backlit TVs, as products that do not meet the standards will not be allowed to be displayed in stores, Digitimes Research said.

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