Apple's iPhone 5c features a new design in five colors - blue, green, pink, yellow and white.
The smartphone is equipped with a 4-inch Retina display, Apple's A6 chip, and the 8-megapixel iSight camera.
The iPhone 5c features a new design crafted from a single, hard-coated polycarbonate body with a steel reinforced frame and also features the same wireless connection supports as the iPhone 5s, Apple said.
The iPhone 5c will be available in the US for a suggested retail price of US$99 for the 16GB model and US$199 for the 32GB model. The iPhone 5c cases will be available for a suggested retail price of US$29 (US). iPhone 5c will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK on September 20, and customers can pre-order their iPhone 5c beginning September 13.