Digitimes Research: Comcast to push into new digital home market
Enoki Chen, DIGITIMES Research, Taipei [Monday 17 March 2014]
In addition to its existing Xfinity Triple-Play services, US-based Comcast has recently announced it will cooperate with US-based NRG Energy to offer electricity services. The move is expected to add an additional service to Comcast's packages and help bring in more revenues to the company.
Comcast has also announced it will acquire the second-largest cable TV company in the US, Time Warner Cable and if acquired, Comcast will be able to take a 30% share in the US' paid-TV market, strengthening its competitiveness against its telecom carrier and satellite TV competitors. The acquisition news also helped Comcast's negotiation with Netflix, which Netflix agreed to pay Comcast for better streaming.
Digitimes Research believes Comcast is planning to use its economies of scale to push into the digital home market. The digital home market used to focus on multimedia entertainment contents, but now the market has turned to focus on new applications such as energy management driven by Google's acquired Nest, home security management and telecare. Comcast's Xfinity Home is a service that combines the energy and security management and the company's entry into the electricity industry will allow it to become a more complete supplier of digital home solutions.
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