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Digitimes Research: Asustek to compete with Acer for top-3 worldwide notebook vendor spot in 2013 Joanne Chien, DIGITIMES Research, Taipei [Thursday 15 November 2012]  Weak Global notebook demand is expected to reshuffle the top-10 notebook brand rankings in 2013, with Lenovo expected to successfully take over Hewlett-Packard's (HP) leading position. Meanwhile, Asustek Computer, which will rank as the fourth-largest brand vendor worldwide in 2012, will compete against Acer to become the third-largest vendor in 2013. Toshiba, the sixth-largest notebook brand worldwide in 2012 is expected to be surpassed by Apple in 2013. With top brand vendors starting to lose their edge, the four new stars in the notebook brand market – Lenovo, Asustek, Apple and Samsung – are expected to see their combined market share rise from 40.9% in 2012, to 43.2% in 2013. As for upstream ODMs, their contributions to global notebook shipments is expected to grow from around 70% in 2011 to 75% in 2013, while electronic manufacturing service (EMS) providers will step out of the design business and turn to focus mainly on manufacturing. In 2013, Pegatron Technology and Wistron are expected to have the best performance among the top-five makers as the former will benefit from increased orders from Lenovo and Fujitsu, while the later will benefit from its enlarged cooperation with Asustek. Visit our website for table, pictures and any remaining text Related stories: Digitimes Research: Taiwan 4Q12 notebook ODM shipments up on quarter, down on year (Jan 15) Asustek achieves record November revenues; Pegatron, ASRock see growth (Dec 10) Acer suffers drop in November revenues (Dec 10) Digitimes Research: Brands and ODMs see less than 10% on-month drop in November notebook shipments (Dec 10) Asustek expects strong tablet shipments for 2013 (Dec 3) Acer recruits new marketing executives (Nov 21) Digitimes Research: Global smartphone shipments to grow 30% in 2013 (Nov 19) Digitimes Research: White-box tablet shipments to surpass 50 million units in 2012 (Nov 13) Digitimes Research: Apple has chance to become the fifth largest PC brand in 2013 (Oct 25) Digitimes Research: Global notebook shipments decline 4.5% sequentially in 3Q12 (Oct 15) Digitimes Research: Branded notebook vendors, ODMs post strong shipment growth in September (Oct 3) Digitimes Research: HP and Acer to enjoy on-month shipment growth in August (Sep 4) Top |
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