Research analysis
Digitimes Research: More high-end digital cameras launched in spring 2016
Betty Shyu, DIGITIMES Research, Taipei

Observing the launches of consumer digital still cameras (DSC) scheduled in spring 2016, the number of models is 30% less than the same period a year ago. The top-two vendors, Nikon and Canon, each have three models fewer, while Sony and Samsung Electronics will not release any new models for the season, according to Digitimes Research.

To differentiate from smartphones, DSC vendors will mainly target their consumer DSCs for spring 2016 at high-specification-and-high-price, raising the proportion of new models with prices above US$500 from 6% in spring 2015 to 36.4% in spring 2016.

For spring, Nikon has launched three DL-series DSCs, adopting the Nikkor lenses, which were originally used only in its DSLR cameras, and a 1-inch CMOS image sensor, priced between US$630-950, pushing consumer DSCs to start featuring DSLR camera equipment, according to Digitimes Research's latest report.

Content from this article was part of a complete Digitimes Research Chinese-language report that has not yet been translated into English. If you are interested in an English version of the report or wish to receive more information about the report, click here to contact us and we will get back to you as soon as possible. Digitimes Research also provides quarterly tracking services for market sectors such as China Smartphone, China Smartphone AP, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

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