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TV continues to lead advertising market in Japan, online advertising coming on strong, says IHS
Press release, January 25; Alex Wolfgram, DIGITIMES
Though the Web would seem to be the obvious go-to medium for advertisers in the smartphone era, Japan-based advertisers are still primarily focusing their attention on TV commercials to deliver their brand message. In 2015, TV commercials accounted...
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Amid bleak outlook for downstream vendors, uncertainties surrounding the US-China trade tension, factory relocation and exchange rate volatility, global smartphone AP shipments may experience further decline in 2019, down two years in row, according to Digitimes Research estimates.
According to Digitimes Research, Taiwan-based server vendors, including suppliers of motherboards, end systems, storage devices and related network equipment, continue to enjoy growth in 2018. In terms of volume, global server shipments will show continuing growth throughout 2018 and 2019.
This Digitimes Research Special Report offers global shipment forecasts for three major mobile device market segments - smartphones, notebooks and tablets - for the year 2019 and beyond. It gives in-depth analyses of their respective market outlooks, with shipment forecasts extending to 2023.