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The global tablet market experienced significant growth in 2011-2014. However, Digitimes Research predicts shipments will drop 11.8% in 2015. Demand for consumer tablets is slowing, as larger smartphones and a maturing market squeeze demand, and vendors will turn to the enterprise to push demand. This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.
Abstract
The global tablet market experienced significant growth in 2011-2014. However, Digitimes Research predicts shipments will drop 11.8% in 2015. Demand for consumer tablets is slowing, as larger smartphones and a maturing market squeeze demand, and vendors will turn to the enterprise to push demand. This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.
Table of contents
Chart 1: Mobile shipments by device type, 2007-2015 (m units)
Chart 3: Tablet shipments by vendor type, 2012-2015 (m units)
Chart 5: Branded tablet shipments by screen size, 2014-2015 (m units)
Chart 6: Branded tablet shipment share by screen size, 2014-2015
Chart 7: White-box tablet shipments by screen size, 2014-2015 (m units)
Chart 8: White-box tablet shipment share by screen size, 2014-2015
Chart 9: Tablet shipments by operating system, 2014-2015 (m units)
Chart 10: Tablet shipment share by operating system, 2014-2015
Chart 11: Intel processor-based tablet shipments and share by operating system, 2014-2015 (m units)
Chart 12: Apple became more aggressive with iPad line pricing in 2014
Chart 15: Samsung tablet shipments by size, 2014-2015 (m units)
Chart 16: Lenovo tablet shipments by size, 2014-2015 (m units)
Chart 17: Asustek tablet shipments by size, 2014-2015 (m units)