China's tablet application processor (AP) market is expected to grow in the third quarter of 2014, buoyed by seasonal demand and roll-outs of new chips by makers to improve their cost structure, according to Digitimes Research.
Top-vendor Rockchip Electronics will see its third-quarter shipments grow significantly and its performance for the second half of 2014 to be better than that in the first half.
Rockchip's cooperation with Intel will begin to bear fruit, with plans to start shipping its first integrated baseband processors in the fourth quarter of 2014, Digitimes Research noted.
AP shipments from MediaTek will peak in the third quarter, while shipments from Allwinner Technology are expected to decline significantly in the second half of the year as the timing of the roll-outs of its new products is too close to rival companies.
Intel may take the number three spot in market share due to its move to provide subsidies and improved efficiency in the management of its software, component and channel operations, Digitimes Research commented.