Taipei, Wednesday, July 27, 2016 21:56 (GMT+8)
thunderstorms
Taipei
32°C
Digitimes Research: Ultra HD TV demand grows in Japan in May
Hana Hu, DIGITIMES Research, Taipei [Friday 11 July 2014]

Japan's Ultra HD TV channel, Channel4K, started pilot broadcast on June 2, 2014 and Digitimes Research has found that sales of Ultra HD TV sets continue to enjoy stable growth despite a recent rise in the country's consumption tax. In May 2014, 2.4% of TVs sold in the Japan market were Ultra HD models, which also made up 12.3% of overall sales value, the first time that the percentage has surpassed 10%.

In terms of sizes, 50-inch and above models accounted for 20.2% of Japan's overall TV shipments and 36.5% of overall TV sales value in May, growing significantly from the same month a year ago.

Pricing is the key driver for Japan's Ultra HD TV sales. Japan's Ultra HD TV ASPs in May dropped 32.8% on year to only JPY330,000 (US$3,256).

Among Japan-based TV vendors, Panasonic and Toshiba sell their TVs for prices lower than their competitions from Sony and Sharp in the Japan market. The difference in pricing strategies also meant a difference in market shares: Both Panasonic and Toshiba enjoyed increased shares in the Japan TV market while Sony and Sharp suffered decreased shares. It shows that pricing is a major factor behind Japan consumers' choosing Ultra HD TV models.

So far, in Japan only Sharp's Aquos 4K TU-UD1000 TV recorder is natively equipped with an Ultra HD tuner and therefore, only a limited number of Japan families with Ultra HD TVs are able to view Ultra HD content and the broadcasting system will not be completed until players such as Sony starts investing in the Ultra HD tuner development.

However, the production of Ultra HD content is a more serious issue.

With cable TV content producers lacking interests in making Ultra HD programs, creating Ultra HD content has become a task for paid TV program providers such as J:COM. However, without cable TV content producers joining the industry, it remains to be seen whether the Ultra HD TV channel will be able to satisfy demand from consumers when it officially launches in 2016. In addition, the extra costs that Japan consumers need to pay TV program providers are also expected to reduce consumers' willingness to subscribe to the TV channel, Digitimes Research believes.

This article is an excerpt from a Digitimes Research Special Report (The transition to 4k TV - UHD TV market forecast, 2014-2017). Visit our latest Special reports.

Realtime news
  • Analog Devices, Linear to merge

    Bits + chips | 21min ago

  • UMC looks to 2-3% shipment growth in 3Q16

    Bits + chips | 22min ago

  • BlackBerry launches new Android smartphone

    Mobile + telecom - Newswatch | 23min ago

  • SPIL reports NT$0.90 EPS for 2Q16

    Bits + chips | 24min ago

  • Pegatron automates factory in Shanghai, says chairman

    IT + CE | 25min ago

  • Nanya 2Q16 profits fall

    Bits + chips | 28min ago

  • Connector maker Sinbon reports earnings for 2Q16

    IT + CE - Newswatch | 30min ago

  • Digitimes Research: Taiwan ships nearly 8.5 million LCD TVs in 2Q16

    Displays | 30min ago

  • Digitimes Research: Over 4,000 models of LTE-enabled devices launched as of February 2016

    Mobile + telecom | 32min ago

  • Xiaomi announces new Mi Book Air notebooks

    Before Going to Press | 45min ago

  • Connector maker Sinbon reports earnings for 2Q16

    Before Going to Press | 46min ago

  • Taiwan sets aside budget of NT$107.85 billion for development of science and technology in 2017

    Before Going to Press | 46min ago

  • China reaches total PV installation capacity of 22GWp in 1H16, says NEA

    Before Going to Press | 47min ago

  • MLS large production capacity to complement Osram brand reputation, says MLS president

    Before Going to Press | 47min ago

  • LeEco to acquire Vizio

    Before Going to Press | 48min ago

  • BlackBerry launches new Android smartphone

    Before Going to Press | 49min ago

  • SPIL reports NT$0.90 EPS for 2Q16

    Before Going to Press | 50min ago

  • Vizio acquisition expected to push LeTV-Foxconn partnership

    Before Going to Press | 50min ago

  • UMC looks to 2-3% shipment growth in 3Q16

    Before Going to Press | 51min ago

  • Nanya 2Q16 profits fall

    Before Going to Press | 51min ago

Pause
 | 
View more

Taiwan server shipment forecast and industry analysis, 2016

RESEARCH EXTRAS | Apr 1, 15:47

Strong demand from the cloud computing market helped Taiwan's server shipments grow 12.5% on year to break 10 million units in 2015, accounting for 90.7% of worldwide shipments and the percentage is expected to grow to 91.1% in 2016. This Digitimes Research Special...

China smartphone touch-panel industry 2016 forecast

CHINA SMARTPHONE | Feb 6, 17:23

In 2016, China's smartphone panel capacity is expected to increase steadily, with BOE and Tianma expanding 6G capacity and GVO and Truly Optoelectronics increasing their share of handset panel production. This Digitimes Research Special Report analyzes the key...

Global tablet market – 1Q 2016

GLOBAL TABLET | Jun 1, 14:09

There were an estimated 44.89 million tablets shipped globally during the first quarter of 2016, falling 31.3% on quarter and 12.1% on year.

China smartphone AP shipments – 1Q 2016

CHINA SMARTPHONE AP | May 27, 16:04

First-quarter 2016 smartphone AP shipments in China were slow with a sequential decrease of 16.9%.

Taiwan handsets – 1Q 2016

TAIWAN MOBILE DEVICE | May 26, 16:04

Taiwan's handset brand vendors and ODMs both saw sharp declines in their shipments in the first quarter of 2016. The brand vendors' shipments will improve in the second quarter due to launches of new models, but the ODM shipments will drop further.

UMC
Display panels for wearable devices
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.