Ultra HD TV vendors are facing challenges due to an overall slowdown in the TV industry and are concerned whether relative supply chains can provide compatible Ultra HD content and services. However, trends show that content makers as well as panel and chip makers are all ramping up development of Ultra HD related products and services amid expected growth. This Digitimes Research report looks at the development of these trends and provides statistics and analysis for determining market prospects for the Ultra HD TV industry going into 2015.
Abstract
Ultra HD TV vendors are facing challenges due to an overall slowdown in the TV industry and are concerned whether relative supply chains can provide compatible Ultra HD content and services. However, trends show that content makers as well as panel and chip makers are all ramping up development of Ultra HD related products and services amid expected growth. This Digitimes Research report looks at the development of these trends and provides statistics and analysis for determining market prospects for the Ultra HD TV industry going into 2015.
Table of contents
Introduction
Chart 1: UHD ecosystem
Relationship between UHD TV and corresponding content
Chart 2: TV industry initiates drive to new technology platforms
UHD TV, 3DTV, and HDTV compared
Table 1: UHD TV, HDTV and 3DTV video industry environments in the TV market
Competition to drive UHD TV sales, with market to take off in 2015
TV vendors and UHD TV
Table 2: Comparison of China UHD TV market and other regions
UHD TV strategies of Korean vendors
Chart 3: Key vendor positions in the TV ecosystem supply chain
Samsung
Table 3: Samsung's UHD TV advantages and strategies
LG
Table 4: LG's UHD TV advantages and strategies
Japanese vendors
Sony
Table 5: Sony's UHD TV advantages and strategies
Panasonic
Table 6: Panasonic UHD TV advantages and strategies
Sharp
Table 7: Sharp UHD TV advantages and strategies
Toshiba
Table 8: Toshiba UHD TV advantages and strategies
Mainland Chinese vendors and regional TV vendors
Mainland Chinese vendors
Chart 4: Mainland china begins extending Smart TV and UHD TV sales abroad
Vizio
UHD TV production capacity strategies
Outlook of UHD TV panel prices relative to FHD panels
Chart 5: UHD and FHD price gap for 50-inch LCD TV panels, 2013-2017 (US$)
Chart 6: UHD and FHD price gap for 55-inch LCD TV panels, 2013-2017 (US$)
Chart 7: UHD and FHD price gap for 65-inch LCD TV panels, 2013-2017 (US$)
UHD TV sizes and strategies of leading panel makers
Innolux
AUO
LG Display
Samsung Display
CSOT
BOE
Sharp
Table 9: UHD TV panel product lineup by maker (inch)
UHD TV panel shipment forecast for major manufacturers
Chart 8: Global UHD LCD TV panel shipments by major manufacturer, 2013-2014 (k units)
Product development trends in UHD TV panels
Yield for mass-produced products may reach 85-90% or higher
Development of value-added
50-59 inch will be the primary shipping sizes
Chart 9: Global UHD LCD TV panel shipments by major maker and by size, 2014 (k units)
Global UHD TV panel shipment volume forecast, 2013-2017
Chart 10: Global UHD LCD TV panel shipments, 2013-2017 (m units)
UHD TV SoC technology trends
UHD TV video processing technology
Chart 11: TV SoCs serve as bridge between video formats and the display
HDMI signal processing in UHD TV SoC's
Chart 12: Basic UHD display video processing technology
UHD TV SoC processing of USB, network, and RF video signals
UHD TV SoC image optimization
UHD TV SoC architecture evolution
Ideal UHD TV video processing architecture
Chart 13: Ideal UHD TV video processing architecture
Transitional UHD TV SoC efforts led by panel vendors in 2013
Chart 14: Panel makers led UHD video processing solution development in 2013
Solutions led by chip vendors in 2014
Chart 15: Chip provider led solutions in 2014
Conclusion: In 2015, UHD SoC's will mature
Chart 16: Evolution of UHD TV SoC technology trends
Chart 17: UHD TV SoC market segmentation
UHD TV market forecast
Price outlook for UHD TVs versus FHD TVs
Chart 18: UHD and FHD price gap for 55-inch LCD TVs, 2013-2017 (US$)
Chart 19: UHD and FHD price gap for 49- to 50-inch LCD TVs, 2013-2017 (US$)
Price outlook for UHD LCD TVs versus OLED FHD TVs
Chart 20: UHD and OLED TV price gap for 55-inch TVs, 2013-2017 (US$)
Global UHD TV shipments by display technology: LCD and AMOLED
Chart 21: Global UHD TV shipments by display technology, 2013-2017
Chart 22: Global UHD TV shipments by display technology, 2013-2017 (m units)
China market outlook
Chart 23: China UHD TV shipments and market share, 2013-2017 (m units)
Global market outlook