Taipei, Sunday, December 28, 2014 16:09 (GMT+8)
light rain
Taipei
15°C
Digitimes Research: Top-5 notebook vendors and top-3 ODMs see shipments drop in April
Joanne Chien, DIGITIMES Research, Taipei [Thursday 22 May 2014]

The global top-5 notebook brand vendors' combined shipments in April dropped 24% on month and 3% on year, while shipments of the top-3 ODMs dropped 15% on month and 9% on year, according to the latest figures from Digitimes Research. Most vendors replenished their inventories during March, and reduced their demand in April.

Among the top-5 brand vendors, only Asustek Computer achieved on-month growth in April. Acer and Dell both suffered around 15% on-month drops, while Hewlett-Packard's (HP) shipments declined over 40% in April after the completion of its education procurement orders.

Lenovo's shipments slid over 20% on month in April because the company had been pushing its shipments in March in order to meet the shipment goal for fiscal 2013 ended March 31, 2014.

Compal Electronics, Wistron and Inventec suffered large on-month drops in April, but these ODMs were also the ones who enjoyed strong shipment rebounds in March.

Despite the weakened shipment growth of tablets in the first quarter, notebook shipments still suffered a 6% on-year drop during the period. Since the second half of 2013, notebook shipments have mostly been contributed by demand from the enterprise market, entry-level education procurement orders (including the Chromebook) and demand for entry-level consumer models. Raising notebooks' added value only has a limited benefit over boosting demand, according to Digitimes Research.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

2015 global notebook demand forecast

RESEARCH EXTRAS | Nov 28, 11:01

According to Digitimes Research, global notebook shipments will decline by 2.7% in 2014 to 170 million units and shipment totals in 2015 will continue to show a decline. While the business notebook market benefited from the expiration of support by Microsoft...

Wireless broadband developments in Southeast Asia markets

RESEARCH EXTRAS | Nov 12, 10:53

As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%, and the share of the global user base rising from 4.9% to a high of 10.6%. This Digitimes Research Special Report analyzes the various...

China touch panel industry – 3Q 2014

CHINA TOUCH | Nov 28, 18:54

The third quarter is a traditional boom season for touch panels and therefore China-based touch panel makers saw shipments increase for all major applications.

Taiwan handsets – 3Q 2014

TAIWAN ICT | Nov 20, 10:53

Taiwan's top handset ODM Foxconn Electronics lost a significant amount of feature phone orders from Microsoft Mobile in the third quarter, while the biggest brand vendor HTC also saw a sharp decline in its shipments. But for others in Taiwan's handset sector,...

China smartphone market and industry – 3Q 2014

CHINA SMARTPHONE | Nov 14, 19:21

Looking at smartphone sales in the local China market, under the influence of stagnating sales of international brands, a lack of differentiating features in high-end and high-cost/performance ratio products marketed by China-based makers, and ultra-low-cost...

MSI GTX 900 GAMING series
The transition to 4k TV - UHD TV market forecast, 2014-2017
TD-LTE market developments and forecast, 2014-2016
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.