Taipei, Thursday, July 30, 2015 15:06 (GMT+8)
thunder
Taipei
31°C
Xiaomi finding its groove in China smartphone market
Michael McManus, DIGITIMES, Taipei [Monday 19 May 2014]

With interesting designs, superior pricing and an innovative marketing strategy, China-based smartphone vendor Xiaomi was able to become the top local brand in China in the first quarter of 2014, according to the recently published Digitimes Research China Smartphone Market and Industry Tracker report.

According to the Digitimes Research report, Xiaomi saw its quarterly shipment total surpass the 10 million mark for the first time, and the vendor only trailed international brands Samsung and Apple for smartphone shipments in the local China market.

While Xiaomi has targeted several market segments with its attractive designs, the company has significantly exceeded market expectations in the below-CNY1,000 low-cost segment with its flagship Redmi product. Xiaomi's sales have surged over the past few quarters, with its shipments outpacing other local players such as ZTE, Huawei, Coolpad, and Lenovo.

Xiaomi has also maintained a strong marketing buzz in the local smartphone market by focusing its sales through its online platform and only making the Redmi phone available certain days of the week, providing those who are able to purchase the device with a feeling of exclusivity, despite the low price of the model.

Digitimes Research expects Xiaomi to continue with its success in the second quarter with double digit shipment growth, though its quarterly growth rate will be much lower than it was in the previous two quarters.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • Digitimes Research: Taiwan 2Q15 small- to medium-size panel shipments drop 0.4%

    Displays | 19min ago

  • Worldwide tablet market continues to decline; vendor landscape is evolving, says IDC

    IT + CE | 23min ago

  • High-end graphics cards become new focus for vendors

    IT + CE | 58min ago

  • Delta Electronics starts integration of Norway-based Eltek

    IT + CE | 1h ago

  • WearWise unveils new wearable camera

    IT + CE | 1h 4min ago

  • Wistron chairman expresses concerns about China supply chain takeover

    IT + CE | 1h 7min ago

  • Taiwan IC firms positive about demand for USB 3.1 Type-C solutions

    Bits + chips | 1h 9min ago

  • China-based Wei Dong partners with Global View to introduce Taiwan educational resources

    Before Going to Press | Jul 29, 21:56

  • Equipment maker Foxsemicon diversifying offerings

    Before Going to Press | Jul 29, 21:54

  • Taiwan IC firms positive about demand for USB 3.1 Type-C solutions

    Before Going to Press | Jul 29, 21:54

  • LG top TV panel supplier to China in 1H15

    Before Going to Press | Jul 29, 21:54

  • TPK revenues slip due to decline in handset touch panel shipments

    Before Going to Press | Jul 29, 21:52

  • Digitimes Research: Taiwan 2Q15 LCD TV shipments decline 8% on year

    Before Going to Press | Jul 29, 21:52

  • Low order visibility for 2H15, says SPIL chairman

    Before Going to Press | Jul 29, 21:49

  • Motorola launches 3 new smartphones

    Before Going to Press | Jul 29, 21:47

  • Corning announces 2Q15 core sales of US$2.5 Billion

    Before Going to Press | Jul 29, 21:46

Pause
 | 
View more

Display panels for wearable devices: Market overview and forecast through 2017

RESEARCH EXTRAS | Jul 23, 12:15

The wearables market is a growing focal point for many vendors and players in the display panel supply chain. This Digitimes Research Special Report looks at developments in panel applications in the wearable industry, with a specific focus on panel makers in...

Developments in the UV LED industry

RESEARCH EXTRAS | Jul 16, 18:28

As white LED applications are becoming more widely accepted and common in the market and China makers push more price-competitive solutions, the 2015 global high-brightness LED output value is expected to only grow 7.5% on year. It is not surprising that in a...

Taiwan notebooks - 2Q 2015

TAIWAN MOBILE DEVICE | Jul 24, 15:33

The global notebook market remained sluggish in the second quarter of 2015. The seasonal pattern that has governed the notebook market previously will not appear in 2015, with Taiwan makers set to see on-year declines in the shipments during the second half of...

Taiwan LCD TVs – 1Q 2015

TAIWAN DISPLAY SYSTEM | May 22, 15:51

Taiwan's LCD TV makers saw strong seasonal impacts in the first quarter of 2015. Shipments to North America saw a particularly sharp decline as a result of reduced procurement from Mexico and major client Toshiba quitting the North America market.

Taiwan handsets – 1Q 2015

TAIWAN MOBILE DEVICE | May 15, 15:58

Most of Taiwan's handset makers felt strong seasonal effects in the first quarter. Foxconn suffered particularly as a result of drastic drops in orders from Sony Mobile and Microsoft Mobile.

Developments in the UV LED industry
2015 China smartphone panel trend forecast
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.