Taipei, Monday, September 1, 2014 23:19 (GMT+8)
partly cloudy
Taipei
30°C
Digitimes Research: Intel to achieve 80% of 2014 tablet AP shipment goal
Jim Hsiao, DIGITIMES Research, Taipei [Friday 16 May 2014]

Intel is set to ship 40 million application processors (APs) for tablets in 2014, up 400% from the volume in 2013, though most market watchers believe the goal is rather difficult to achieve. Digitimes Research has found that Intel is currently placing its focus on penetrating into the Android tablet market and is persuading brand vendors and China white-box players to join its camp by offering subsidies and support from its China-based supply chain, which Intel has been nurturing.

With Microsoft also seeing success for its detachable tablets with high price-performance ratios and set to become more aggressive in the entry-level Windows tablet segment in the second half, Digitimes Research expects the Windows on Intel platform to become another important contributor to Intel's tablet AP shipments for 2014.

Digitimes Research expects Intel to ship 32 million tablet APs in 2014, achieving 80% of its goal.

In terms of platform proportions, 60% of Intel's shipments will be adopted in Android-based models because the Android-on-Intel tablet is the main focus of Intel for 2014. Intel started offering technology support, marketing subsidies and CPU price cuts for Android-on-Intel tablets in the second half of 2013 and has been nurturing China's supply chain to provide low-price components.

Currently, Android-on-Intel tablets' costs are already lower than those of the same level Android-on-ARM models. Asustek Computer has already turned to adopt Intel's platforms for all of its Android-based product lines, while many brand vendors and China white-box players have also been considering following suit.

Since the Android tablet market's scale is far larger than that of Windows tablets, penetrating into the Android tablet market is much easier than expanding the Windows tablet market, Digitimes Research believes.

Although only 40% of Intel's tablet APs will be used in Windows-based tablets, the volume will still grow significantly to 12.8 million units in 2014. The growth will be contributed mainly by two factors: Microsoft and Asustek's jointly developed T100, which successfully entered a market segment that other notebook and tablet vendors have never touched; and Microsoft's decision to offer free Windows for 9-inch and below mobile devices, which provides Microsoft with chances to cooperate with white-box supply chain to develop entry-level Windows tablets.

Digitimes Research expects 65% of Intel's tablet AP shipments to go to brand vendors because their shipments are more stable and the two sides have been cooperating over notebook products for a long time.

The remaining 35% will be shipped to China's white-box players. In addition to providing the same subsidies to white-box players, Intel is also investing in China's supply chain to gain white-box players' trust.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Topics: Page 2

Realtime news
  • Gigabyte Communications to ship 2G feature phones

    Mobile + telecom | 1h 9min ago

  • Panel makers look to vehicle industry as handset panel shipments remain conservative

    Displays | 1h 15min ago

  • Automated production lines still not yet efficient for back-end assembly players

    Before Going to Press | 55min ago

  • Apple cuts iPad mini prices; non-Apple vendors may follow suit

    Before Going to Press | 1h 36min ago

  • Digitimes Research: DRAM shipments to drop 20% on year in 2014 due to weak PC demand

    Before Going to Press | 1h 37min ago

  • LED demand turns weak in 3Q14, says Epistar chairman

    Before Going to Press | 1h 55min ago

  • Digitimes Research: Kickstarter wearables expand their presences in sleep sensing industry

    Before Going to Press | 1h 56min ago

  • Three flexible PCB makers raise funds to address growing business operations

    Before Going to Press | 2h 1min ago

  • Apple iWatch still under EVT despite components already in production

    Before Going to Press | 2h 3min ago

  • Taiwan market: HTC to launch HTC Butterfly 2 through cooperation with Chunghwa Telecom

    Before Going to Press | 2h 5min ago

  • Trend and technologies at Touch Taiwan 2014

    Before Going to Press | 2h 6min ago

  • Asustek readies new 2-in-1 products for competition

    Before Going to Press | 2h 7min ago

  • Demand for 8-inch wafer foundry heating up

    Before Going to Press | 2h 7min ago

  • New mobile products to benefit component suppliers until end of 2014

    Before Going to Press | 2h 8min ago

  • Acer becomes top PC and projector vendor in Philippines

    Before Going to Press | 2h 10min ago

Pause
 | 
View more

Analysis of China's revised domestic semiconductor industry goals

RESEARCH EXTRAS | Jul 16, 18:09

Facing a funding shortage for local IC manufacturers, the China State Council in June 2014 published guidelines to strengthen government support for China's semiconductor industry, while stating the short-, mid-, and long-term goals for the related industry supply...

The transition to 4k TV - UHD TV market forecast, 2014-2017

RESEARCH EXTRAS | Jun 26, 13:59

Ultra HD TV vendors are facing challenges due to an overall slowdown in the TV industry and are concerned whether relative supply chains can provide compatible Ultra HD content and services. However, trends show that content makers as well as panel and chip makers...

Taiwan LCD monitors – 2Q 2014

TAIWAN FPD | Aug 25, 14:48

Taiwan's monitor shipments grew 10% in the second quarter compared to a low first-quarter base. With panel makers reducing their supply of monitor applications and monitor vendors reluctant to increase their shipments, Taiwan's makers will only see a single-digit...

China smartphone market and industry – 2Q 2014

CHINA SMARTPHONE | Aug 12, 17:41

A delay in the launch schedule for low-cost 4G smartphones resulted in a mere 4.8% increase in second quarter shipments in the China market. However, with telecom operators planning on increasing their subsidies in the second half of the year, demand will be...

Taiwan small- to mid-size LCD panels – 2Q 2014

TAIWAN FPD | Aug 6, 21:18

Taiwan makers' small- to medium-size panel shipments reached 351.4 million units in the second quarter of 2014, up 16.8% sequentially but down 2.8% on year.

MSI Global N750Ti TF 2GD5/OC
DIGITIMES Marketing Services
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.