Taipei, Thursday, August 24, 2017 00:03 (GMT+8)
thunderstorms
Taipei
35°C
Digitimes Research: Intel to achieve 80% of 2014 tablet AP shipment goal
Jim Hsiao, DIGITIMES Research, Taipei [Friday 16 May 2014]

Intel is set to ship 40 million application processors (APs) for tablets in 2014, up 400% from the volume in 2013, though most market watchers believe the goal is rather difficult to achieve. Digitimes Research has found that Intel is currently placing its focus on penetrating into the Android tablet market and is persuading brand vendors and China white-box players to join its camp by offering subsidies and support from its China-based supply chain, which Intel has been nurturing.

With Microsoft also seeing success for its detachable tablets with high price-performance ratios and set to become more aggressive in the entry-level Windows tablet segment in the second half, Digitimes Research expects the Windows on Intel platform to become another important contributor to Intel's tablet AP shipments for 2014.

Digitimes Research expects Intel to ship 32 million tablet APs in 2014, achieving 80% of its goal.

In terms of platform proportions, 60% of Intel's shipments will be adopted in Android-based models because the Android-on-Intel tablet is the main focus of Intel for 2014. Intel started offering technology support, marketing subsidies and CPU price cuts for Android-on-Intel tablets in the second half of 2013 and has been nurturing China's supply chain to provide low-price components.

Currently, Android-on-Intel tablets' costs are already lower than those of the same level Android-on-ARM models. Asustek Computer has already turned to adopt Intel's platforms for all of its Android-based product lines, while many brand vendors and China white-box players have also been considering following suit.

Since the Android tablet market's scale is far larger than that of Windows tablets, penetrating into the Android tablet market is much easier than expanding the Windows tablet market, Digitimes Research believes.

Although only 40% of Intel's tablet APs will be used in Windows-based tablets, the volume will still grow significantly to 12.8 million units in 2014. The growth will be contributed mainly by two factors: Microsoft and Asustek's jointly developed T100, which successfully entered a market segment that other notebook and tablet vendors have never touched; and Microsoft's decision to offer free Windows for 9-inch and below mobile devices, which provides Microsoft with chances to cooperate with white-box supply chain to develop entry-level Windows tablets.

Digitimes Research expects 65% of Intel's tablet AP shipments to go to brand vendors because their shipments are more stable and the two sides have been cooperating over notebook products for a long time.

The remaining 35% will be shipped to China's white-box players. In addition to providing the same subsidies to white-box players, Intel is also investing in China's supply chain to gain white-box players' trust.

Content from this article was part of a complete Digitimes Research Chinese-language report that has not yet been translated into English. If you are interested in an English version of the report or wish to receive more information about the report, click here to contact us and we will get back to you as soon as possible. Digitimes Research also provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Topics: Page 2

Realtime news
  • Hanwha Q Cells, LG, China PV makers reportedly look for factory sites in US

    Before Going to Press | 3h 29min ago

  • BOE to catch up with LGD in large-size LCD panel shipments

    Before Going to Press | 3h 54min ago

  • Xiaomi smartphone shipments may reach 30 million units in 3Q17

    Before Going to Press | 3h 54min ago

  • Global PV installation capacity to reach 390GWp by year-end 2017

    Before Going to Press | 3h 56min ago

  • Taiwan market: Samsung to roll out Galaxy Note 8 in September

    Before Going to Press | 4h 10min ago

  • CPT China subsidiary enters production for 18:9 smartphone panels

    Before Going to Press | 4h 23min ago

  • Alibaba fund invests in 11 Taiwan startups

    Before Going to Press | 4h 36min ago

  • China LED makers expanding capacities

    Before Going to Press | 4h 38min ago

  • Global mobile DRAM revenues increase 14.8% in 2Q17, says DRAMeXchange

    Before Going to Press | 4h 39min ago

  • ASML opens branch office in Nanjing

    Before Going to Press | 4h 40min ago

Pause
 | 
View more

China AMOLED panel capacity expansion forecast, 2016-2020

RESEARCH EXTRAS | Jun 8, 15:37

This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by China's makers.

Taiwan server shipment forecast and industry analysis, 2017

TAIWAN MOBILE DEVICE | May 31, 10:20

According to surveys and analyses conducted by Digitimes Research, revenues generated from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors rose 4.8% on year to reach NT$555.8 billion (US$18.79...

China smartphone market and industry – 2Q 2017

CHINA SMARTPHONE | Aug 18, 14:38

Digitimes Research estimates smartphone shipments to the China market in the second quarter of 2017 totaled 94.1 million units, maintaining a similar level to that seen in the first quarter of 2017 but down 11.8% on year.

Taiwan LCD TVs – 2Q 2017

TAIWAN DISPLAY SYSTEM | Aug 14, 11:13

Taiwan TV makers' shipments to some of their China-based clients were weakened by rising LCD panel prices in the second quarter of 2017, during which shipments to China's financially-troubled LeEco had mostly stopped.

Taiwan large-size LCD panels – 2Q 2017

TAIWAN LCD PANEL | Aug 10, 15:30

The large-size LCD panel market has reached maturity, and no significant growths are expected for Taiwan's makers in 2017.

UMC
Global AP demand forecast, 2017-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Global AP demand forecast, 2017-2020

    Digitimes Research expects global AP shipments to surpass the 1.9 billion mark in 2017, with smartphones remaining the main application. Qualcomm will be leading the market in 2017, as other players continue playing catch up and scramble for funds to invest in more diverse applications.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.