Taipei, Tuesday, September 1, 2015 23:39 (GMT+8)
light rain shower
Taipei
25°C
Digitimes Research: Microsoft facing difficulties in 3 major segments
Danny Kuo, DIGITIMES Research, Taipei [Monday 21 April 2014]

Microsoft's operating system business has been seeing internal conflicts and external threats in areas such as technology development, partner relations and operating model. Without a clear long-term strategy, the software giant will need to gradually improve these issues soon, according to Digitimes Research.

In terms of technology development, demand for the new desktop Windows operating system has been weak since Microsoft has placed its focus on strengthening Windows 8's touchscreen control, causing an inconvenience for users who are used to mice and keyboards. Windows RT 8.1 is currently having issues over weak performance and lack of applications, while Windows Phone is seeing problems in application compatibility.

As for the partner relations, PC brand vendors are gradually accepting Google's Chrome OS and even trying to provide dual-OS solutions. Microsoft's Surface tablets also created a conflict of interest with its tablet vendor partners. With Windows-based smartphones continuing to fall behind Android-based models, most smartphone vendors have placed less attention on Windows Phone and started dropping support after the software giant's acquisition of Nokia.

In terms of operating model, Android has always been free, while Apple also started offering OS X for free with the release of 10.9, but Microsoft continues to charge licensing fees which its putting pressure on its operations.

To gain competitiveness, Microsoft announced in April free licensing for smart devices with a 9-inch and below display. Such a strategy is expected to help Microsoft regain some momentum in the smart device competition, Digitimes Research analyzed.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • ASE reiterates its acquisition bid for financial investment, industry integration

    Before Going to Press | 56min ago

  • Inventory adjustments in semi industry comes to an end, say TSMC executive

    Before Going to Press | 57min ago

  • Taiwan market: Production value of Taiwan PCB industry to edge up marginally in 2015

    Before Going to Press | 2h 13min ago

  • SEMICOM Taiwan 2015: Inotera, Applied Materials, HMI positive about semi industry outlook

    Before Going to Press | 2h 14min ago

  • Solartech Energy sees increased August revenues

    Before Going to Press | 2h 14min ago

  • Vendors focus mostly on high-end technologies at Touch Taiwan

    Before Going to Press | 2h 15min ago

  • III sets up IoT intelligent commerce SIG to promote smart e-commerce in Taiwan

    Before Going to Press | 2h 16min ago

  • Taiwan market: Smartphone sales to remain weak in 3Q15

    Before Going to Press | 2h 17min ago

  • Semi firms to highlight latest technologies, products at SEMICOM Taiwan 2015

    Before Going to Press | 2h 17min ago

  • China market: Asustek to launch Vivo Stick

    Before Going to Press | 2h 17min ago

  • Apple receiving G/G samples for iPhone released in 2016

    Before Going to Press | 2h 18min ago

  • Taiwan market: Yuanta Securities offers Apple Watch-based mobile securities purchasing services

    Before Going to Press | 2h 19min ago

  • Taichung City plans to develop Productivity 4.0 base

    Before Going to Press | 2h 20min ago

  • HTC suspends production at Shanghai factory, say reports

    Before Going to Press | 2h 21min ago

  • VMware announces Photon Platform

    Before Going to Press | 2h 22min ago

Pause
 | 
View more

Display panels for wearable devices: Market overview and forecast through 2017

RESEARCH EXTRAS | Jul 23, 12:15

The wearables market is a growing focal point for many vendors and players in the display panel supply chain. This Digitimes Research Special Report looks at developments in panel applications in the wearable industry, with a specific focus on panel makers in...

Developments in the UV LED industry

RESEARCH EXTRAS | Jul 16, 18:28

As white LED applications are becoming more widely accepted and common in the market and China makers push more price-competitive solutions, the 2015 global high-brightness LED output value is expected to only grow 7.5% on year. It is not surprising that in a...

Taiwan LCD TVs – 2Q 2015

TAIWAN DISPLAY SYSTEM | Aug 21, 14:47

Taiwan-based LCD TV makers are seeing improving shipments. Among them, Foxconn Electronics (Hon Hai Precision Industry) will have the strongest shipment growth in the second half due to procurement orders from Mexico.

Global tablet market – 2Q 2015

GLOBAL TABLET | Aug 21, 12:11

Digitimes Research saw global tablet shipments fall to 45.76 million units in second-quarter 2015, showing a 10% decrease on quarter and representing more than a 15% decrease on year.

China smartphone market and industry – 2Q 2015

CHINA SMARTPHONE | Aug 18, 15:33

Smartphone sales in China no longer show any significant momentum for growth as the fast maturing market now increasingly relies on replacement demand from existing users.

Intel strategies in the mobile device market
Trends and forecasts for the China FPD industry, 2014-2017
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.