China-based Huawei and CoolPad have both recently launched their new low-price high-specification phablets in China, aiming to grab shares from the high-end phablet market. Both vendors have adopted similar online hunger marketing strategies for the devices.
Compared to most first-tier vendors' entry-level to mid-range phablets in emerging markets, the two vendors' devices carry attractive price/performance ratios, and their specifications, quality and prices are all capable of competing against mid-range smartphones in China, according to Digitimes Research's analysis.
Meanwhile, Samsung Electronics, which is aiming to become the largest tablet vendor by 2015, has launched the Galaxy Tab 3 Lite for the entry-level market. However, the tablet's price has no advantages compared to its similar-level competitors.
Hewlett-Packard (HP) has released its Slate 7 VoiceTab in India. Although the device has beaten Samsung's similar-level tablet in terms of certain specifications, it does not have obvious advantages over its competitions.
Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.