Taipei, Friday, June 23, 2017 08:18 (GMT+8)
thunderstorms
Taipei
34°C
Digitimes Research: Google shifts focus to large-size tablet competition
Jim Hsiao, DIGITIMES Research, Taipei [Tuesday 18 March 2014]

Digitimes Research has learned that Google is set to release at least two Nexus tablets in 2014 with an 8.9-inch model already under development and set to enter mass production in July. The 8.9-inch tablet features a display resolution of more than 2K.

Although Google may still release a smaller-size model in 2014, its strategy of skipping most of the sizes in the 8-inch range and going for an 8.9-inch display - a size that colud be categorized as large-size tablet (9-inch and above) - shows that the Internet giant is starting to shift its focus to large-size tablet applications.

In 2013, Android had an over 50% share in the small-to medium-size brand tablet market and is expected to achieve further growth in 2014 as brand vendors turn to push 8-inch tablets. The 7-inch segment will continue to see shipment growth thanks to strong demand for models with phone functions, Digitimes Research believes.

However, in the large-size brand tablet market, Android only accounted for around 30% in 2013 and its shipments amounted to only half of those of iPads. Windows also trailed behind with around 10% market share.

Because of Google's disadvantages in the large-size brand tablet market, Digitimes Research believes the release of the 8.9-inch Nexus - a product with a good price/performance ratio, sufficient mobility, and a strategic position between the large-size and small- to medium-size segments - may motivate the rest of Android camp to also skip the 8-inch segment and head for the large-size segment.

More importantly, whether the Android camp is able to create new added values for the large-size tablet market and in turn boost the overall market, will heavily depend on Google's ability to enhance Android tablet-only applications and attract more application developers to join the ecosystem.

Digitimes Research believes if the 8.9-inch Nexus can be priced at around US$299 and if Android 5.0, which may be released at the Google I/O in June, is able to feature more Android tablet-only applications, it should help the 8.9-inch Nexus tablet achieve a breakthrough in the large-size tablet market.

Topics: Page 2

Realtime news
  • Compal evaluating partnership with LeEco

    IT + CE | 9h 31min ago

  • Qisda pushing to adopt more robotic arms at Taiwan plants

    IT + CE | 9h 54min ago

  • Foxconn announces US investment project

    IT + CE | 9h 56min ago

  • FPCB firm Flexium to see July revenues rise substantially

    Bits + chips | 10h 2min ago

  • Taiwan May unemployment rate down, says DGBAS

    Bits + chips | 10h 4min ago

  • Samsung mass producing Exynos-branded IoT solution

    Bits + chips | 10h 5min ago

  • Faraday MFP ASIC shipments rise at CAGR of 38%

    Bits + chips | 10h 58min ago

  • Xiaomi sampling in-house developed Surge S2 chips, says report

    Bits + chips | 11h ago

  • Aspeed enjoys brisk BMC chip orders

    Bits + chips | 11h 2min ago

  • IC distributor Edom to post double-digit revenue growth in 2017

    Before Going to Press | 11h 7min ago

  • Huawei, Vivo and Oppo likely to ship lower-than-expected smartphones

    Before Going to Press | 11h 9min ago

  • IntelliEPI expects to post sequential revenue growth through 3Q17

    Before Going to Press | 11h 10min ago

  • Qisda has high hopes for enterprise and industrial robots

    Before Going to Press | 11h 31min ago

  • Taiwan May unemployment rate down, says DGBAS

    Before Going to Press | 11h 57min ago

Pause
 | 
View more

China AMOLED panel capacity expansion forecast, 2016-2020

RESEARCH EXTRAS | Jun 8, 15:37

This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by China's makers.

DIGITIMES...

Taiwan server shipment forecast and industry analysis, 2017

TAIWAN MOBILE DEVICE | May 31, 10:20

According to surveys and analyses conducted by Digitimes Research, revenues generated from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors rose 4.8% on year to reach NT$555.8 billion (US$18.79...

Global tablet market – 1Q 2017

GLOBAL TABLET | May 23, 14:49

Cannibalized by large-size smartphones, global tablet shipments in first-quarter 2017 dropped 16.7% on year to reach 37.12 million units.

Taiwan handsets – 1Q 2017

TAIWAN MOBILE DEVICE | May 19, 11:42

Taiwan's handset shipments have improved significantly thanks to feature phone orders from HMD Global.

China smartphone market and industry – 1Q 2017

CHINA SMARTPHONE | May 12, 13:53

Total shipments of China-based smartphone makers in first-quarter 2017 were 134.30 million units, representing flat growth compared to first-quarter 2016 and showing an on-quarter drop of 28.8%.

UMC
Global AP demand forecast, 2017-2020
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.