Taipei, Monday, December 11, 2017 19:43 (GMT+8)
mostly cloudy
Taipei
17°C
Digitimes Research: Google shifts focus to large-size tablet competition
Jim Hsiao, DIGITIMES Research, Taipei [Tuesday 18 March 2014]

Digitimes Research has learned that Google is set to release at least two Nexus tablets in 2014 with an 8.9-inch model already under development and set to enter mass production in July. The 8.9-inch tablet features a display resolution of more than 2K.

Although Google may still release a smaller-size model in 2014, its strategy of skipping most of the sizes in the 8-inch range and going for an 8.9-inch display - a size that colud be categorized as large-size tablet (9-inch and above) - shows that the Internet giant is starting to shift its focus to large-size tablet applications.

In 2013, Android had an over 50% share in the small-to medium-size brand tablet market and is expected to achieve further growth in 2014 as brand vendors turn to push 8-inch tablets. The 7-inch segment will continue to see shipment growth thanks to strong demand for models with phone functions, Digitimes Research believes.

However, in the large-size brand tablet market, Android only accounted for around 30% in 2013 and its shipments amounted to only half of those of iPads. Windows also trailed behind with around 10% market share.

Because of Google's disadvantages in the large-size brand tablet market, Digitimes Research believes the release of the 8.9-inch Nexus - a product with a good price/performance ratio, sufficient mobility, and a strategic position between the large-size and small- to medium-size segments - may motivate the rest of Android camp to also skip the 8-inch segment and head for the large-size segment.

More importantly, whether the Android camp is able to create new added values for the large-size tablet market and in turn boost the overall market, will heavily depend on Google's ability to enhance Android tablet-only applications and attract more application developers to join the ecosystem.

Digitimes Research believes if the 8.9-inch Nexus can be priced at around US$299 and if Android 5.0, which may be released at the Google I/O in June, is able to feature more Android tablet-only applications, it should help the 8.9-inch Nexus tablet achieve a breakthrough in the large-size tablet market.

Realtime news
  • Pegatron reports decreased revenues for November

    IT + CE | 2h 2min ago

  • Lite-On Tech revenues drop on year in November

    IT + CE | 2h 2min ago

  • Radiant Opto reports increased revenues for November

    Displays | 2h 3min ago

  • D-Link revenues drop on year in November

    Mobile + telecom | 2h 3min ago

  • Foxconn Technology revenues surge 140% on year in November

    IT + CE | 2h 4min ago

Pause
 | 
View more

China AMOLED panel capacity expansion forecast, 2016-2020

RESEARCH EXTRAS | Jun 8, 15:37

This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by China's makers.

Taiwan server shipment forecast and industry analysis, 2017

TAIWAN MOBILE DEVICE | May 31, 10:20

According to surveys and analyses conducted by Digitimes Research, revenues generated from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors rose 4.8% on year to reach NT$555.8 billion (US$18.79...

Taiwan handsets – 3Q 2017

TAIWAN MOBILE DEVICE | Dec 5, 15:21

Shipments of Nokia-branded devices to HMD Global continued to buoy Taiwan's handset shipments in the third quarter of 2017. HMD's manufacturing partner, Foxconn, benefited most.

China smartphone AP shipments – 3Q 2017

CHINA SMARTPHONE AP | Dec 1, 10:43

Vendors moved up smartphone AP shipments ahead of China's National Day Golden Week holiday, buoying third-quarter 2017 shipments to come to 172 million units, up 24.3% on quarter, outperforming market expectation.

China smartphone market and industry – 3Q 2017

CHINA SMARTPHONE | Nov 27, 15:39

China-based smartphone makers shipped a total of 179.2 million phones in the third quarter of 2017, down 0.4% on year and up 20.8% on quarter. The top five vendors in terms of shipment volumes were Huawei, Xiaomi, Oppo, BBK and Lenovo.

UMC
Global AP demand forecast, 2017-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Taiwan server shipment forecast and industry analysis, 2017

    Digitimes Research estimates that revenues from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors reached NT$555.8 billion in 2016 and the amount is estimated to grow 5.9% on year in 2017.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.