Taipei, Tuesday, August 22, 2017 00:13 (GMT+8)
scattered thunderstorms
Taipei
33°C
Digitimes Research: Asustek ZenFone smartphones have lower price-performance ratios than comparable models from China
Kristina Shih, DIGITIMES Research, Taipei [Friday 17 January 2014]

Asustek Computer unveiled three ZenFone-series smartphones at CES 2014 and will initially launch the models in the Taiwan, China and Southeast Asia markets in March with prices comparable to low-cost models offered by China-based Xiaomi Technology and Huawai. But the price-performance ratios of the ZenFones will be still lower than rival models from China-based vendors due to the use of different marketing channels, according to Digitimes Research.

China-based vendors such as Huawei and Coolpad have been duplicating the business model initiated by Xiaomi by introducing entry-level models with higher hardware specifications and marketing the gadgets mainly through the Internet.

Leveraging subsidies offered by telecom operators, Asustek has been able to lower prices for its ZenFone models to levels comparable to those offered by Xiaomi, Huawei and Coolpad, but the price-performance ratios are lower than of the Hongmi smartphone from Xiaomi, the Honor 3C from Huawei and the Great God F1 from Coolpad, due to markup costs added by channel operators in China selling the ZenFones.

Due to the lower price-performance ratios, Asustek's goal of shipping over five million smartphones in 2014 through a low-pricing model remains hard to achieve, commented Digitimes Research.

Realtime news
  • Intel soon to debut Coffee Lake CPU

    Before Going to Press | 2h 16min ago

  • Compal to sell stake in China JV in near future

    Before Going to Press | 2h 25min ago

  • HTC announces US$200 cut for Vive

    Before Going to Press | 2h 39min ago

  • Mitac to invest in India-based IT manufacturer

    Before Going to Press | 2h 56min ago

  • Chroma Ate to enjoy strong demand for VCSEL testing in 2018

    Before Going to Press | 3h 27min ago

  • China PCB firms step up capacity expansion

    Before Going to Press | 3h 29min ago

  • Digitimes Research: China smartphone shipments fall 11.8% in 2Q17

    Before Going to Press | 3h 35min ago

  • Rising graphics card demand to buoy backend houses profitability in 2H17

    Before Going to Press | 3h 35min ago

  • Qualcomm developing 3D depth sensing technology

    Before Going to Press | 3h 36min ago

  • Global 2Q17 NAND flash market posts 8% growth, says DRAMeXchange

    Before Going to Press | 4h 19min ago

Pause
 | 
View more

China AMOLED panel capacity expansion forecast, 2016-2020

RESEARCH EXTRAS | Jun 8, 15:37

This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by China's makers.

Taiwan server shipment forecast and industry analysis, 2017

TAIWAN MOBILE DEVICE | May 31, 10:20

According to surveys and analyses conducted by Digitimes Research, revenues generated from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors rose 4.8% on year to reach NT$555.8 billion (US$18.79...

China smartphone market and industry – 2Q 2017

CHINA SMARTPHONE | Aug 18, 14:38

Digitimes Research estimates smartphone shipments to the China market in the second quarter of 2017 totaled 94.1 million units, maintaining a similar level to that seen in the first quarter of 2017 but down 11.8% on year.

Taiwan LCD TVs – 2Q 2017

TAIWAN DISPLAY SYSTEM | Aug 14, 11:13

Taiwan TV makers' shipments to some of their China-based clients were weakened by rising LCD panel prices in the second quarter of 2017, during which shipments to China's financially-troubled LeEco had mostly stopped.

Taiwan large-size LCD panels – 2Q 2017

TAIWAN LCD PANEL | Aug 10, 15:30

The large-size LCD panel market has reached maturity, and no significant growths are expected for Taiwan's makers in 2017.

Yilan Science Park
Global AP demand forecast, 2017-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Global AP demand forecast, 2017-2020

    Digitimes Research expects global AP shipments to surpass the 1.9 billion mark in 2017, with smartphones remaining the main application. Qualcomm will be leading the market in 2017, as other players continue playing catch up and scramble for funds to invest in more diverse applications.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.