Taipei, Thursday, December 25, 2014 09:25 (GMT+8)
mostly cloudy
Taipei
17°C
Digitimes Research: Nokia launches 5 models to ramp up market share
Kristina Shih, DIGITIMES Research, Taipei [Friday 15 November 2013]

Nokia's recent release of three Asha-series feature phones and two Lumia smartphones is aimed at ramping up the market share of Windows Phone. But the effectiveness of the strategy remains to be seen, according to Digitimes Research.

The new Nokia Asha feature phones will inevitably face competition from low-cost smartphones, as the series is positioned in the high-end feature phone market, said Digitimes Research.

Nokia shipped 5.9 million Asha phones globally in the third quarter of 2013, up from 4.3 million units in the second quarter but down from the 6.5 million units shipped a year ago, while Nokia's overall feature phone shipments grew 3.9% on quarter but declined 27.2% on year to 55.8 million units during the same period. The results show that Asha phones have not made a significant contribution to Nokia's feature phone business, Digitimes Research observed.

As for the Lumia series smartphones, although shipments of models targeting the entry-level and mid-range segments have helped boost Nokia's overall smartphone shipments, the brand is still struggling to compete in the high-end smartphone segment, Digitimes Research indicated.

Nokia's smartphone shipments arrived at 8.8 million units in the third quarter of 2013, up from 7.4 million units in the previous quarter and the 6.3 million units shipped a year earlier. Nokia's entry-level and mid-range smartphones have been selling well, but the brand is still finding it tough to compete in the high-end market segment dominated by Samsung Electronics and Apple, Digitimes Research noted.

Microsoft in September 2013 announced its acquisition of Nokia's devices and services business for EUR5.44 billion (US$7.3 billion), and the recent rollout of Nokia's new Asha and Lumia devices marked the first release of Nokia phones since the deal.

Realtime news
  • Motherboard vendors see opportunity in China tier-4 to -6 cities

    IT + CE | 10h 22min ago

  • Digitimes Research: Global LED lighting market value in 2015 estimated at nearly US$30 billion

    LED | 10h 24min ago

  • China-based TCL November LCD TV sales down on year

    Displays | 10h 25min ago

  • IC design service firms partnering with foundry houses to solicit orders for advanced processes

    Bits + chips | 10h 26min ago

  • Lextar aims to ship over 40 million LED light bulbs in 2015

    LED | 10h 28min ago

  • Tripod profits to rise 5-10% in 2015, says report

    Bits + chips - Stockwatch | 10h 29min ago

  • HTC to launch more entry-level models in 1Q15

    Mobile + telecom | 10h 31min ago

  • Server board suppliers to enjoy brisk sales in 1Q15

    Bits + chips | 10h 32min ago

  • Everlight Electronics to invest NT$10.0 billion to expand capacity by 25% in 2015-2017

    LED | 10h 33min ago

  • Shipments of USB 3.1 peripherals and chips to take off in 1H15

    Bits + chips | 10h 36min ago

  • Tripod profits to rise 5-10% in 2015, says report

    Before Going to Press | 10h 47min ago

  • Unimicron approves NT$10.67 billion for 2015 capex

    Before Going to Press | 10h 48min ago

  • UMC board approves capex for capacity expansion

    Before Going to Press | 10h 48min ago

  • Sony also ready to launch a large-size tablet in 1H15

    Before Going to Press | 10h 49min ago

  • UMC to sell 6-inch wafer fab to GaAs foundry subsidiary

    Before Going to Press | 11h 40min ago

  • Taiwan market: Asustek launches ZenWatch at NT$5,990

    Before Going to Press | 11h 42min ago

  • VIA president sees opportunity to turn profitable operation in 2015

    Before Going to Press | 11h 43min ago

  • First-tier IC design houses eye sales rebound in 2015

    Before Going to Press | 11h 47min ago

  • Compal Electronics reportedly to undertake ODM production of LCD TVs for LG

    Before Going to Press | 11h 48min ago

Pause
 | 
View more

2015 global notebook demand forecast

RESEARCH EXTRAS | Nov 28, 11:01

According to Digitimes Research, global notebook shipments will decline by 2.7% in 2014 to 170 million units and shipment totals in 2015 will continue to show a decline. While the business notebook market benefited from the expiration of support by Microsoft...

Wireless broadband developments in Southeast Asia markets

RESEARCH EXTRAS | Nov 12, 10:53

As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%, and the share of the global user base rising from 4.9% to a high of 10.6%. This Digitimes Research Special Report analyzes the various...

China touch panel industry – 3Q 2014

CHINA TOUCH | Nov 28, 18:54

The third quarter is a traditional boom season for touch panels and therefore China-based touch panel makers saw shipments increase for all major applications.

Taiwan handsets – 3Q 2014

TAIWAN ICT | Nov 20, 10:53

Taiwan's top handset ODM Foxconn Electronics lost a significant amount of feature phone orders from Microsoft Mobile in the third quarter, while the biggest brand vendor HTC also saw a sharp decline in its shipments. But for others in Taiwan's handset sector,...

China smartphone market and industry – 3Q 2014

CHINA SMARTPHONE | Nov 14, 19:21

Looking at smartphone sales in the local China market, under the influence of stagnating sales of international brands, a lack of differentiating features in high-end and high-cost/performance ratio products marketed by China-based makers, and ultra-low-cost...

MSI GTX 900 GAMING series
DIGITIMES Marketing Services
Greater China touch panel shipment forecast through 2015
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.