Taipei, Tuesday, April 28, 2015 02:09 (GMT+8)
mostly cloudy
Taipei
24°C
Digitimes Research: Nokia launches 5 models to ramp up market share
Kristina Shih, DIGITIMES Research, Taipei [Friday 15 November 2013]

Nokia's recent release of three Asha-series feature phones and two Lumia smartphones is aimed at ramping up the market share of Windows Phone. But the effectiveness of the strategy remains to be seen, according to Digitimes Research.

The new Nokia Asha feature phones will inevitably face competition from low-cost smartphones, as the series is positioned in the high-end feature phone market, said Digitimes Research.

Nokia shipped 5.9 million Asha phones globally in the third quarter of 2013, up from 4.3 million units in the second quarter but down from the 6.5 million units shipped a year ago, while Nokia's overall feature phone shipments grew 3.9% on quarter but declined 27.2% on year to 55.8 million units during the same period. The results show that Asha phones have not made a significant contribution to Nokia's feature phone business, Digitimes Research observed.

As for the Lumia series smartphones, although shipments of models targeting the entry-level and mid-range segments have helped boost Nokia's overall smartphone shipments, the brand is still struggling to compete in the high-end smartphone segment, Digitimes Research indicated.

Nokia's smartphone shipments arrived at 8.8 million units in the third quarter of 2013, up from 7.4 million units in the previous quarter and the 6.3 million units shipped a year earlier. Nokia's entry-level and mid-range smartphones have been selling well, but the brand is still finding it tough to compete in the high-end market segment dominated by Samsung Electronics and Apple, Digitimes Research noted.

Microsoft in September 2013 announced its acquisition of Nokia's devices and services business for EUR5.44 billion (US$7.3 billion), and the recent rollout of Nokia's new Asha and Lumia devices marked the first release of Nokia phones since the deal.

Realtime news
  • Acer will compete in PC market to the last, says CEO

    IT + CE | 4h 2min ago

  • Digitimes Research: Global tablet shipments in 1Q15 down 35.3% on quarter

    IT + CE | 4h 6min ago

  • Over 60 million iPhone 6s to be shipped in 2Q15, say Taiwan makers

    Mobile + telecom | 4h 10min ago

  • Global handset demand likely to disappoint in 2015, say Taiwan IC design houses

    Bits + chips | 4h 12min ago

  • Silicon Motion to acquire China PCIe SSD firm

    Bits + chips | 4h 15min ago

  • Digitimes Research: Taiwan makers small- to medium-size panels drop over 19% in 1Q15

    Displays | 4h 17min ago

  • CSOT launches new 8.5G fab estimated to bring over US$3 billion a year in revenues

    Displays | 4h 19min ago

  • MediaTek reportedly uses TSMC 20nm process to manufacture 10-core chip solutions

    Bits + chips | 4h 32min ago

  • Policies are more important than facilities for Taiwan to promote art innovation, says Acer founder

    Before Going to Press | 4h 44min ago

  • Acer prefers profitability to PC shipment growth, says founder

    Before Going to Press | 4h 48min ago

  • Tainergy to issue 50 million new shares to raise capital

    Before Going to Press | 4h 54min ago

  • Asustek, Samsung, LG looking to in-house developed operating systems for smart watches, say Taiwan makers

    Before Going to Press | 4h 56min ago

  • Netronix to deal out 2014 dividend of NT$5.00

    Before Going to Press | 5h ago

  • Taiwan market: Samsung to launch entry-level tablet Galaxy Tab A

    Before Going to Press | 5h ago

  • Silicon Motion to acquire China PCIe SSD firm

    Before Going to Press | 5h 4min ago

  • Largan to deal out 2014 dividend of NT$51.00

    Before Going to Press | 5h 5min ago

  • AUO talks up business strategy in 2015

    Before Going to Press | 5h 5min ago

  • PV system vendors, China and Taiwan makers cooperate to develop PERC Mono Like solar cells

    Before Going to Press | 5h 6min ago

  • Digitimes Research: Taiwan makers small- to medium-size panels drop over 19% in 1Q15

    Before Going to Press | 5h 13min ago

  • Digitimes Research: Taiwan IC design industry output value to rise 14.3% in 2Q15

    Before Going to Press | 5h 14min ago

Pause
 | 
View more

Taiwan server shipment forecast and industry analysis, 2015

RESEARCH EXTRAS | Apr 10, 15:57

The server market did not perform well in 2014 though rising demand from Internet data centers (IDCs) and China brands helped global shipments (measured by motherboards) grow 7.1% to 10.4 million. Using this as the base for growth, in 2015 the market is expected...

How China is shaping the LTE/TD-LTE market in 2015

CHINA SMARTPHONE | Apr 9, 15:42

Digitimes Research estimates that the global LTE market doubled in size to 445 million users in 2014 and we further forecast that annual growth in the number of LTE users will remain above 70% between 2015-2016, with the overall market reaching 1.466 billion...

Taiwan notebooks – 1Q 2015

TAIWAN MOBILE DEVICE | Apr 24, 15:49

The retail market was unable to digest the massive inventory of inexpensive notebooks in first-quarter 2015. The result was drastic drops in orders from vendors for their Taiwan-based ODMs, who were hit by the worst-ever sequential decline in shipments they had...

Taiwan large-size LCD panels – 4Q 2014

TAIWAN LCD PANEL | Feb 17, 11:23

Taiwan-based makers saw their large-size TFT LCD panel shipments increase on year in fourth-quarter 2014, driven largely by demand for TV applications. But they are facing growing competition from China-based and Korea-based makers who are ramping up new production...

Taiwan LCD TVs – 4Q 2014

TAIWAN DISPLAY SYSTEM | Feb 17, 11:07

Taiwan's LCD TV makers saw significant increases in shipments in the fourth quarter of 2014 thanks to strong seasonal demand, as well as Foxconn's shipments to Mexico to fulfill government procurement orders.

High-brightness LED market trends and forecast, 2015
Wireless broadband developments in Southeast Asia markets
Demand and supply trends in the global sapphire industry, 2014-2015
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.