Taipei, Monday, July 6, 2015 04:03 (GMT+8)
partly cloudy
Taipei
30°C
Digitimes Research: Nokia launches 5 models to ramp up market share
Kristina Shih, DIGITIMES Research, Taipei [Friday 15 November 2013]

Nokia's recent release of three Asha-series feature phones and two Lumia smartphones is aimed at ramping up the market share of Windows Phone. But the effectiveness of the strategy remains to be seen, according to Digitimes Research.

The new Nokia Asha feature phones will inevitably face competition from low-cost smartphones, as the series is positioned in the high-end feature phone market, said Digitimes Research.

Nokia shipped 5.9 million Asha phones globally in the third quarter of 2013, up from 4.3 million units in the second quarter but down from the 6.5 million units shipped a year ago, while Nokia's overall feature phone shipments grew 3.9% on quarter but declined 27.2% on year to 55.8 million units during the same period. The results show that Asha phones have not made a significant contribution to Nokia's feature phone business, Digitimes Research observed.

As for the Lumia series smartphones, although shipments of models targeting the entry-level and mid-range segments have helped boost Nokia's overall smartphone shipments, the brand is still struggling to compete in the high-end smartphone segment, Digitimes Research indicated.

Nokia's smartphone shipments arrived at 8.8 million units in the third quarter of 2013, up from 7.4 million units in the previous quarter and the 6.3 million units shipped a year earlier. Nokia's entry-level and mid-range smartphones have been selling well, but the brand is still finding it tough to compete in the high-end market segment dominated by Samsung Electronics and Apple, Digitimes Research noted.

Microsoft in September 2013 announced its acquisition of Nokia's devices and services business for EUR5.44 billion (US$7.3 billion), and the recent rollout of Nokia's new Asha and Lumia devices marked the first release of Nokia phones since the deal.

2015 China IC design market forecast
Trends and forecasts for the China FPD industry, 2014-2017
Demand and supply trends in the global sapphire industry, 2014-2015
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.