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Analysis of Google's platform strategy, positioning and supply chain management for Google-branded devices
Luke Lin, DIGITIMES Research, Taipei [Monday 22 April 2013]
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This report takes Google's core businesses as a starting point to analyze how Google is competing in the one-cloud, many-screen environment. This is followed by an analysis of the strategic expansion of the Android and Chrome OS platforms, complemented by an exploration of Google's presence in the digital content service business and its goals in operating in this sector. Lastly, the report examines Google's strategic thinking and positioning with regard to the launch of Google-branded smartphones, tablets and notebooks, as well as an overview of key supply chain partners for these products.
Abstract
Chromebook shipments, 2011-2013 (k units)

This report takes Google's core businesses as a starting point to analyze how Google is competing in the one-cloud, many-screen environment. This is followed by an analysis of the strategic expansion of the Android and Chrome OS platforms, complemented by an exploration of Google's presence in the digital content service business and its goals in operating in this sector. Lastly, the report examines Google's strategic thinking and positioning with regard to the launch of Google-branded smartphones, tablets and notebooks, as well as an overview of key supply chain partners for these products.

Table of contents
Price: NT$48,000 (approx. US$1,685)

China AMOLED panel capacity expansion forecast, 2016-2020

RESEARCH EXTRAS | Jun 8, 15:37

This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by China's makers.

Taiwan server shipment forecast and industry analysis, 2017

TAIWAN MOBILE DEVICE | May 31, 10:20

According to surveys and analyses conducted by Digitimes Research, revenues generated from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors rose 4.8% on year to reach NT$555.8 billion (US$18.79...

Global tablet market – 3Q 2017

GLOBAL TABLET | Nov 16, 14:59

According to Digitimes Research statistics, third-quarter 2017 global tablet shipments totaled 42.29 million units, outperforming market expectation. Shipments of both brand and white-box tablets showed obvious on-quarter growth with the shopping season kicking...

Taiwan LCD TVs – 3Q 2017

TAIWAN DISPLAY SYSTEM | Nov 14, 14:08

Shipments to North America saw significant growth in the third quarter of 2017 because of seasonality. Year-end holiday promotions are expected to drive up Taiwan's LCD TV shipments in the fourth quarter.

Taiwan small- to mid-size LCD panels – 3Q 2017

TAIWAN LCD PANEL | Nov 13, 15:36

Taiwan panel makers saw strong orders for 18:9 all-screen smartphone applications in the third quarter, during which their 6G LTPS production capacity also increased.

Global notebook shipment forecast, 2017 and beyond
China AMOLED panel capacity expansion forecast, 2016-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Global AP demand forecast, 2017-2020

    Digitimes Research expects global AP shipments to surpass the 1.9 billion mark in 2017, with smartphones remaining the main application. Qualcomm will be leading the market in 2017, as other players continue playing catch up and scramble for funds to invest in more diverse applications.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.