Taipei, Thursday, March 30, 2017 22:32 (GMT+8)
showers
Taipei
25°C
Commentary: How much longer will LCD dominate the TV market?
Rodney Chan, DIGITIMES, Taipei [Monday 21 January 2013]

Panasonic is shutting down its only dedicated plasma TV manufacturing plant in Shanghai, China, marking the total defeat of the technology by the LCD competition in the consumer market.

The two technologies were in a dog fight in the last decade, but somehow LCD got the upper hand. While LCD is now the dominant technology, TV industry players - including set vendors and panel suppliers - have been trying to sell users the idea that the age of the even more amazing OLED technology is forthcoming. The reason is obvious - to promote growth in a TV market where LCD growth is already slowing.

Indisputably, OLED offers better picture quality than LCD. But isn't it also the case that plasma was touted as having better picture quality, such as true black, than LCD? So, obviously picture quality cannot be the sole winning factor in the TV race.

In these days of bad economy, price seems to be a decisive factor though not the only one. The OLED TVs that Samsung Electronics and LG Electronics are launching are expected to carry prohibitive prices. OLED TV prices need to fall to levels comparable to LCD TVs before they can be a real compeition in the consumer market. Until then, LCD will continue dominating the market.

Realtime news
  • Taiwan ODMs post 2016 results

    IT + CE | 34min ago

  • Himax reportedly cuts into supply chain for iPhone

    Bits + chips | 1h 23min ago

  • Micro-Star International nets NT$5.79 per share for 2016

    IT + CE - Stockwatch | 1h 32min ago

  • Foxconn invests in China-based battery maker CATL

    IT + CE - Stockwatch | 1h 38min ago

  • Digitimes Research: 8K technology developed for medical applications in Japan

    Before Going to Press | 1h 43min ago

  • AUO expanding capacity for 65-inch TV panels

    Before Going to Press | 2h 25min ago

  • China market: WeChat becomes largest mobile-e-payment service platform

    Before Going to Press | 2h 27min ago

  • Asustek, HTC under increasing pressure from China smartphone vendors

    Before Going to Press | 2h 29min ago

  • Innolux expected to see 1Q17 net operating profit of NT$15 billion

    Before Going to Press | 2h 36min ago

  • Huawei Technologies invests CNY78.2 billion in R&D in 2016

    Before Going to Press | 2h 36min ago

  • Global WLAN sales in 4Q16 estimated at US$2.43 billion, says IDC

    Before Going to Press | 2h 37min ago

  • Genius Electronic Optical to not deal out 2016 dividend

    Before Going to Press | 2h 38min ago

  • Micro-Star International nets NT$5.79 per share for 2016

    Before Going to Press | 2h 38min ago

  • Acer to deal out 2016 dividend of NT$0.50

    Before Going to Press | 2h 39min ago

  • Himax reportedly cuts into supply chain for iPhone

    Before Going to Press | 2h 42min ago

Pause
 | 
View more
China smartphone touch-panel industry 2016 forecast
Intel strategies in the mobile device market
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.