Taipei, Sunday, November 19, 2017 20:34 (GMT+8)
showers
Taipei
17°C
Commentary: How much longer will LCD dominate the TV market?
Rodney Chan, DIGITIMES, Taipei [Monday 21 January 2013]

Panasonic is shutting down its only dedicated plasma TV manufacturing plant in Shanghai, China, marking the total defeat of the technology by the LCD competition in the consumer market.

The two technologies were in a dog fight in the last decade, but somehow LCD got the upper hand. While LCD is now the dominant technology, TV industry players - including set vendors and panel suppliers - have been trying to sell users the idea that the age of the even more amazing OLED technology is forthcoming. The reason is obvious - to promote growth in a TV market where LCD growth is already slowing.

Indisputably, OLED offers better picture quality than LCD. But isn't it also the case that plasma was touted as having better picture quality, such as true black, than LCD? So, obviously picture quality cannot be the sole winning factor in the TV race.

In these days of bad economy, price seems to be a decisive factor though not the only one. The OLED TVs that Samsung Electronics and LG Electronics are launching are expected to carry prohibitive prices. OLED TV prices need to fall to levels comparable to LCD TVs before they can be a real compeition in the consumer market. Until then, LCD will continue dominating the market.

Global notebook shipment forecast, 2017 and beyond
China AMOLED panel capacity expansion forecast, 2016-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Global AP demand forecast, 2017-2020

    Digitimes Research expects global AP shipments to surpass the 1.9 billion mark in 2017, with smartphones remaining the main application. Qualcomm will be leading the market in 2017, as other players continue playing catch up and scramble for funds to invest in more diverse applications.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.