Taipei, Thursday, November 23, 2017 10:23 (GMT+8)
cloudy
Taipei
17°C
LCD TV market trends and outsourcing strategies for 2013
Tom Lo, DIGITIMES Research, Taipei [Wednesday 26 December 2012]
Registration required (free) to purchase. Please sign in if you wish to continue.
LCD TV shipments are expected to see a rebound in 2013, with an on-year increase in shipments of 5.7% due to demand from emerging markets and a revitalization of the US economy. China will also be an important market in 2013 and China-based TV vendors are expected to surpass Japan-based vendors in LCD TV shipments, with their total surpassing 50 million units. However, Korea-based TV vendors are expected to still hold the highest proportion of LCD TV shipments in 2013 at 37%.
Abstract
Global LCD TV shipments, 2009-2013 (k units)

LCD TV shipments are expected to see a rebound in 2013, with an on-year increase in shipments of 5.7% due to demand from emerging markets and a revitalization of the US economy. China will also be an important market in 2013 and China-based TV vendors are expected to surpass Japan-based vendors in LCD TV shipments, with their total surpassing 50 million units. However, Korea-based TV vendors are expected to still hold the highest proportion of LCD TV shipments in 2013 at 37%.

Approximately 61 million, or 28%, of the LCD TVs shipped in 2013 will be outsourced to OEM manufacturers (as opposed to own-brand shipments), an on-year increase of 8.6%. Taiwan-based TV vendors are also expected to bump up their OEM shipments in 2013 by 18.6% to 44.5 million units, which will comprise 20% of global LCD TV shipments.

One reason for the slight increase in the share of OEM shipments will come from Japan-based TV vendors, which have increased their proportion of OEM-type shipments due to continuing losses in the LCD TV segment. The vendors have also been supplementing their R&D and production of entry-level to midrange products via Taiwan-based vendors and are looking for partners to help clear out their factories abroad. Among all Japan vendors in 2013, Toshiba may have only 23% of its shipments done in-house, which indicate that it will release over 10 million LCD TV order to OEMs. Meanwhile, Sony is expected to outsource 60% of its LCD TV production while Panasonic and Sharp are both expected to outsource about one third of their production, compared to less than 20% in 2012.

Taiwan-based LCD TV OEMs include TPV Technology, Foxconn Electronics, Wistron, Amtran Technology, Compal Electronics and Unihan, with most of their clients being in Japan. But the TV vendors are also expected to gain shipments through partnerships, such as the case between TPV and Philips as well as between Amtran and Vizio. Overall, TPV is expected to remain the largest Taiwan-based OEM in 2013 with an OEM market share of 38%, followed by Foxconn.

Ultra HD TVs will be a focus for LCD TV vendors in 2013 as well, and panel makers are expected to continue developing Ultra HD panels. Moreover, narrow bezel designs will also be a key design component for vendors in 2013 and LED backlit TVs will largely replace CCFL units during the time period as well.

Table of contents
Price: NT$48,000 (approx. US$1,685)
Realtime news
  • Taiwan October unemployment down

    Bits + chips | Nov 22, 19:43

  • Everlight makes loss selling Epistar shares

    Before Going to Press | Nov 22, 20:59

  • Largan to benefit from smooth shipments of iPhone X

    Before Going to Press | Nov 22, 20:55

  • Digitimes Research: 45 million Level 1, 2 autonomous vehicles worldwide by 2020

    Before Going to Press | Nov 22, 20:02

  • Global gaming notebook shipments to reach 5.5 million in 2017

    Before Going to Press | Nov 22, 19:53

  • NPO MLCCs see booming demand

    Before Going to Press | Nov 22, 19:45

  • Foreign investor reportedly to construct PV module plant in Taiwan

    Before Going to Press | Nov 22, 19:00

  • Taiwan market: Nearly 580,000 smartphones sold in October

    Before Going to Press | Nov 22, 18:56

  • Taiwan market: Oppo unveils R11s

    Before Going to Press | Nov 22, 18:54

Pause
 | 
View more

China AMOLED panel capacity expansion forecast, 2016-2020

RESEARCH EXTRAS | Jun 8, 15:37

This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by China's makers.

Taiwan server shipment forecast and industry analysis, 2017

TAIWAN MOBILE DEVICE | May 31, 10:20

According to surveys and analyses conducted by Digitimes Research, revenues generated from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors rose 4.8% on year to reach NT$555.8 billion (US$18.79...

Global tablet market – 3Q 2017

GLOBAL TABLET | Nov 16, 14:59

According to Digitimes Research statistics, third-quarter 2017 global tablet shipments totaled 42.29 million units, outperforming market expectation. Shipments of both brand and white-box tablets showed obvious on-quarter growth with the shopping season kicking...

Taiwan LCD TVs – 3Q 2017

TAIWAN DISPLAY SYSTEM | Nov 14, 14:08

Shipments to North America saw significant growth in the third quarter of 2017 because of seasonality. Year-end holiday promotions are expected to drive up Taiwan's LCD TV shipments in the fourth quarter.

Taiwan small- to mid-size LCD panels – 3Q 2017

TAIWAN LCD PANEL | Nov 13, 15:36

Taiwan panel makers saw strong orders for 18:9 all-screen smartphone applications in the third quarter, during which their 6G LTPS production capacity also increased.

UMC
China AMOLED panel capacity expansion forecast, 2016-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Global AP demand forecast, 2017-2020

    Digitimes Research expects global AP shipments to surpass the 1.9 billion mark in 2017, with smartphones remaining the main application. Qualcomm will be leading the market in 2017, as other players continue playing catch up and scramble for funds to invest in more diverse applications.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.