Taipei, Friday, April 29, 2016 08:14 (GMT+8)
partly cloudy
Taipei
24°C
2013 worldwide notebook market and industry forecast
Joanne Chien, DIGITIMES Research, Taipei [Tuesday 4 December 2012]
Registration required (free) to purchase. Please sign in if you wish to continue.
The global notebook market will continue to face challenges in 2013. Although the launch of Windows 8 is supposed to give a boost to the notebook market, challenges including tablets, as well as notebook makers looking to develop more detachable designs and questions about the health of the global economy, make it unlikely that 2013 will be a better year for notebook shipments than 2012. Digitimes Research expects that global notebook shipments will suffer a further drop in 2013 while facing the specter of strong price pressure.
Abstract
Global notebook shipments, 2007-2015 (k units)

The global notebook market will continue to face challenges in 2013. Although the launch of Windows 8 in October 2012 is supposed to give a boost to the notebook market, the rise of the tablet platform as well as other key issues such as notebook makers looking to develop more detachable designs and questions about the health of the global economy, make it unlikely that 2013 will be a better year for notebook shipments than 2012. Digitimes Research expects that global notebook shipments will suffer a further drop in 2013 while facing the specter of strong price pressure.

However, despite the poor market conditions, some brand vendors including Lenovo, Apple, Asustek Computer and Samsung, are still expected to achieve shipment growth in 2013, leaving other brands to deal with shipment declines. Taiwan-based ODMs will also see a situation similar to brand vendors, with only a few makers able to achieve shipment growth. Overall only a few notebook players can achieve an outstanding performance in 2013.

Although Windows 8 will only have a limited effect on boosting notebook demand in 2013, the operating system will accelerate the penetration rate of touch panels in notebook products, helping touchscreen notebooks become the product line with the most potential in terms of growth in 2013. Notebooks with solid state drives (SSD) as the main storage device will have the second largest growth, contributed mainly by Apple products. As for Intel's ultrabook, with overall notebook prices dropping, the continued relative high prices associated with the product make it unlikely the platform will see strong success in 2013.

Table of contents
Price: NT$48,000 (approx. US$1,685)
Realtime news
  • Cypress subsidiary Deca to receive US$60 million investment from ASE

    Bits + chips | 10h 52min ago

  • Digitimes Research: Taiwan makers ship 7.35 million LCD TVs in 1Q16

    Displays | 11h 24min ago

  • Macronix posts another quarter of losses

    Bits + chips | 11h 26min ago

  • Digitimes Research: Woskan, iStaging developing VR for use in real estate marketing

    Before Going to Press | 11h 12min ago

  • Transcend 1Q16 net profits fall 25%

    Before Going to Press | 11h 15min ago

  • Senao Networks nets NT$3.21 per share for 1Q16

    Before Going to Press | 11h 42min ago

  • China sets 2020 targets for robot industry development

    Before Going to Press | 11h 43min ago

  • Nintendo to stop production of Wii U in March 2018

    Before Going to Press | 11h 44min ago

  • Chip orders for iPhone SE rise in 2Q16

    Before Going to Press | 11h 45min ago

  • Global Lighting Technologies nets NT$1.33 per share for 1Q16

    Before Going to Press | 11h 49min ago

  • AUO sees rebounding operations in March, says chairman

    Before Going to Press | 11h 50min ago

  • Motech Industries lowers price for new shares issued for capital expansion

    Before Going to Press | 11h 51min ago

  • Gamania Digital Entertainment nets NT$0.12 per share for 1Q16

    Before Going to Press | 11h 51min ago

  • Danen Technology suffers net loss per share of NT$0.21 for 1Q16

    Before Going to Press | 11h 53min ago

  • Notebook-use thermal module makers step into server applications

    Before Going to Press | 11h 54min ago

  • Giantplus Technology posts 1Q16 net EPS of NT$0.30

    Before Going to Press | 11h 55min ago

  • Adlink nets NT$0.26 per share for 1Q16

    Before Going to Press | 11h 56min ago

Pause
 | 
View more

Taiwan server shipment forecast and industry analysis, 2016

RESEARCH EXTRAS | Apr 1, 15:47

Strong demand from the cloud computing market helped Taiwan's server shipments grow 12.5% on year to break 10 million units in 2015, accounting for 90.7% of worldwide shipments and the percentage is expected to grow to 91.1% in 2016. This Digitimes Research Special...

China smartphone touch-panel industry 2016 forecast

CHINA SMARTPHONE | Feb 6, 17:23

In 2016, China's smartphone panel capacity is expected to increase steadily, with BOE and Tianma expanding 6G capacity and GVO and Truly Optoelectronics increasing their share of handset panel production. This Digitimes Research Special Report analyzes the key...

Taiwan LCD monitors - 1Q 2016

TAIWAN DISPLAY SYSTEM | Apr 27, 13:37

Taiwan makers saw relatively strong sales in the first quarter of 2016, which helped their inventory return to healthier levels.

Taiwan handsets – 4Q 2015

TAIWAN MOBILE DEVICE | Mar 1, 15:13

Taiwan's handset ODMs all saw significant decreases in their shipments in the fourth quarter of 2015, as clients reduced orders. Its handset brand vendors saw better results, but the increases in their shipments were hardly enough to offset the ODMs' poor resu...

Global tablet market – 4Q 2015

GLOBAL TABLET | Feb 18, 10:07

Shipments volumes from certain US brands were higher than expected during the fourth quarter of 2015, which drove global tablet shipments in the fourth quarter to 65.34 million units.

UMC
Trends and forecasts for the China FPD industry, 2014-2017
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.