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Trends in the China video market
Tom Lo, DIGITIMES Research, Taipei [Thursday 9 August 2012]
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In addition to strong potential video content demand in China, the market has developed rapidly due to government intervention and delays in establishing copyright protections. Content is delivered via traditional broadcasting firms, as well as through the dramatic rise of Internet firms and TV vendors delivering content through connected and smart TVs. There are currently 400 million TVs in use, and each year sales of TVs in China exceed 40 million.
Abstract
Connected TV sales in China (m units), 2010-2014

In addition to strong potential video content demand in China, the market has developed rapidly due to government intervention and delays in establishing copyright protections. Content is delivered via traditional broadcasting firms, as well as through the dramatic rise of Internet firms and TV vendors delivering content through connected and smart TVs. There are currently 400 million TVs in use, and each year sales of TVs in China exceed 40 million.

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