Taipei, Thursday, October 2, 2014 11:23 (GMT+8)
mostly cloudy
Taipei
29°C
China smartphone market 2012: Trends and analysis
James Wang, DIGITIMES Research, Taipei [Tuesday 3 July 2012]
Registration required (free) to purchase. Please sign in if you wish to continue.
The China handset market has exhibited strong growth, with the total number of mobile users in the country reaching 980 million people according to figures from the Ministry of Industry and Information Technology (MIIT), an increase of 130 million over the 2010 figure. Digitimes Research estimates that mobile user numbers could top 1.13 billion in 2012. This Digitimes Special Report examines the main international and local players in the China smartphone market with a special emphasis on expected Apple iPhone shipments in China in 2012.
Abstract
China smartphone market 2012

The China handset market has exhibited strong growth, with the total number of mobile users in the country reaching 980 million people according to figures from the Ministry of Industry and Information Technology (MIIT), an increase of 130 million over the 2010 figure. Digitimes Research estimates that mobile user numbers could top 1.13 billion in 2012.

Digitimes Research estimates that the China handset market reached some 390 million units in 2011, representing 16% growth on 2010; the market is likely to grow to 430 million units in 2012, representing further growth of 9%. Thanks to the expansion of 3G service coverage and further falls in budget smartphone prices, the share of the handset market accounted for by smartphones is likely to reach 32% or around 143 million units, 70% of which will be Android handsets.

Digitimes Research believes that market share rankings for the China smartphone market will change significantly during 2012. Samsung and Apple will take the top two places, while the big four China-based brands - Huawei, ZTE, Lenovo and Coolpad - will take third to sixth places, while Nokia will drop to seventh; these seven firms will collectively account for 85% of shipments.

In other words, the many other brands hoping to seize a share of the market will essentially be confined to competing for a potential market of just 15% of overall shipments or around 21 million handsets. Given such a situation, Digitimes Research projects that many of China's best known smaller brands such as Xiaomi, TCL, Gionee, Tianyu, Oppo and BBK will see shipments of no more than a few million handsets.

Table of contents
Price: NT$48,000 (approx. US$1,685)
Realtime news
  • Samsung to host Tizen developer conference in China

    IT + CE | 20min ago

  • Taiwan market: Chunghwa Telecom to launch NFC mobile payment services

    Mobile + telecom | 27min ago

  • Windows 10 expected to have limited effect on boosting notebook demand

    IT + CE | 1h 5min ago

  • Percentage of 5.5-inch smartphone panels shipped to China increasing

    Displays | Oct 1, 22:40

  • Touch panel makers see shipments for thin-film touch panels increase

    Displays | Oct 1, 20:50

  • Mobile payment company Alliance Digital Tech to come online by year-end 2014

    Before Going to Press | Oct 1, 22:28

  • Leadtek unveils wearable device for healthcare

    Before Going to Press | Oct 1, 22:28

  • BLU makers Forhouse, BriView complete merger

    Before Going to Press | Oct 1, 21:31

  • Japan Patent Office to cut examination process to 5 months

    Before Going to Press | Oct 1, 21:30

  • Digitimes Research: Spotify to affect Japan Internet music service industry

    Before Going to Press | Oct 1, 21:22

  • iPhone 6 Plus to account for 60% of total iPhone 6 device shipments

    Before Going to Press | Oct 1, 21:21

  • Digitimes Research: ARM Mali to become mainstream GPU architecture for China APs in 2H14

    Before Going to Press | Oct 1, 21:06

  • Quanta Changshu plants preparing for Apple Watch mass production

    Before Going to Press | Oct 1, 20:34

  • Leadframe maker Jih Lin to post EPS of NT$3 in 2014

    Before Going to Press | Oct 1, 20:24

  • New Wintel platforms may impact 4Q14 PC demand

    Before Going to Press | Oct 1, 20:18

  • ARM to set up IoT business unit

    Before Going to Press | Oct 1, 20:17

Pause
 | 
View more

Demand and supply trends in the global sapphire industry, 2014-2015

RESEARCH EXTRAS | Sep 23, 15:58

This Digitimes Research Special Report focuses on the 2014-2015 sapphire application market and industry outlook. Sapphire has been a key component in the LED industry in recent years, but demand is increasingly coming from lens cover applications in market segments...

Analysis of China's revised domestic semiconductor industry goals

RESEARCH EXTRAS | Jul 16, 18:09

Facing a funding shortage for local IC manufacturers, the China State Council in June 2014 published guidelines to strengthen government support for China's semiconductor industry, while stating the short-, mid-, and long-term goals for the related industry supply...

Taiwan LCD monitors – 2Q 2014

TAIWAN FPD | Aug 25, 14:48

Taiwan's monitor shipments grew 10% in the second quarter compared to a low first-quarter base. With panel makers reducing their supply of monitor applications and monitor vendors reluctant to increase their shipments, Taiwan's makers will only see a single-digit...

China smartphone market and industry – 2Q 2014

CHINA SMARTPHONE | Aug 12, 17:41

A delay in the launch schedule for low-cost 4G smartphones resulted in a mere 4.8% increase in second quarter shipments in the China market. However, with telecom operators planning on increasing their subsidies in the second half of the year, demand will be...

Taiwan small- to mid-size LCD panels – 2Q 2014

TAIWAN FPD | Aug 6, 21:18

Taiwan makers' small- to medium-size panel shipments reached 351.4 million units in the second quarter of 2014, up 16.8% sequentially but down 2.8% on year.

International Intelligent Aerotropolis and Logistics Forum
DIGITIMES Marketing Services
DIGITIMES Translation Services
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.