Taipei, Wednesday, September 3, 2014 08:47 (GMT+8)
partly cloudy
Taipei
30°C
China smartphone market 2012: Trends and analysis
James Wang, DIGITIMES Research, Taipei [Tuesday 3 July 2012]
Registration required (free) to purchase. Please sign in if you wish to continue.
The China handset market has exhibited strong growth, with the total number of mobile users in the country reaching 980 million people according to figures from the Ministry of Industry and Information Technology (MIIT), an increase of 130 million over the 2010 figure. Digitimes Research estimates that mobile user numbers could top 1.13 billion in 2012. This Digitimes Special Report examines the main international and local players in the China smartphone market with a special emphasis on expected Apple iPhone shipments in China in 2012.
Abstract
China smartphone market 2012

The China handset market has exhibited strong growth, with the total number of mobile users in the country reaching 980 million people according to figures from the Ministry of Industry and Information Technology (MIIT), an increase of 130 million over the 2010 figure. Digitimes Research estimates that mobile user numbers could top 1.13 billion in 2012.

Digitimes Research estimates that the China handset market reached some 390 million units in 2011, representing 16% growth on 2010; the market is likely to grow to 430 million units in 2012, representing further growth of 9%. Thanks to the expansion of 3G service coverage and further falls in budget smartphone prices, the share of the handset market accounted for by smartphones is likely to reach 32% or around 143 million units, 70% of which will be Android handsets.

Digitimes Research believes that market share rankings for the China smartphone market will change significantly during 2012. Samsung and Apple will take the top two places, while the big four China-based brands - Huawei, ZTE, Lenovo and Coolpad - will take third to sixth places, while Nokia will drop to seventh; these seven firms will collectively account for 85% of shipments.

In other words, the many other brands hoping to seize a share of the market will essentially be confined to competing for a potential market of just 15% of overall shipments or around 21 million handsets. Given such a situation, Digitimes Research projects that many of China's best known smaller brands such as Xiaomi, TCL, Gionee, Tianyu, Oppo and BBK will see shipments of no more than a few million handsets.

Table of contents
Price: NT$48,000 (approx. US$1,685)
Realtime news
  • Digitimes Research: CSOT expected to ship 25 million LCD TV panels in 2014

    Displays | 9h 53min ago

  • China, Taiwan solar-grade silicon wafer makers plan to hike prices

    Green energy | 9h 55min ago

  • Semicon Taiwan 2014: Focus on new processing, packaging technologies

    Bits + chips | 10h 34min ago

  • Epistar, Genesis may benefit from Cree investment in Lextar, says Epistar

    LED | 10h 55min ago

  • Notebook panel supply expected to see 20% shortage in 3Q14

    Displays | 11h 1min ago

  • Supply chains ramp up production for 9.7-inch iPad

    Displays | 11h 2min ago

  • Foxconn to invest in AirSig

    Before Going to Press | 11h 8min ago

  • Demand of 3D ICs may not take off for 3 years, says Amkor Technology

    Before Going to Press | 11h 44min ago

  • China-based CTIEC acquires France-based CIGS business

    Before Going to Press | 12h 2min ago

  • Taiwan market: HTC to launch new exclusive stores to promote aftersale services

    Before Going to Press | 12h 4min ago

  • Niching looks to ramp up LED leadframe and FC CSP substrate shipments in 2015

    Before Going to Press | 12h 28min ago

  • China to post highest growth in semiconductor manufacturing equipment spending in 2014

    Before Going to Press | 12h 46min ago

  • Clevo chairman to develop innovation park in northern Taiwan

    Before Going to Press | Sep 2, 19:51

  • Shortage of CNC capacity to remain until 2015, say unibody chassis makers

    Before Going to Press | Sep 2, 19:50

  • Tencent invests in DXY

    Before Going to Press | Sep 2, 19:46

  • Digitimes Research: Samsung lowers US 7-inch tablet prices

    Before Going to Press | Sep 2, 19:45

  • LDK Solar sees continued losses in 1H14

    Before Going to Press | Sep 2, 19:44

Pause
 | 
View more

Analysis of China's revised domestic semiconductor industry goals

RESEARCH EXTRAS | Jul 16, 18:09

Facing a funding shortage for local IC manufacturers, the China State Council in June 2014 published guidelines to strengthen government support for China's semiconductor industry, while stating the short-, mid-, and long-term goals for the related industry supply...

The transition to 4k TV - UHD TV market forecast, 2014-2017

RESEARCH EXTRAS | Jun 26, 13:59

Ultra HD TV vendors are facing challenges due to an overall slowdown in the TV industry and are concerned whether relative supply chains can provide compatible Ultra HD content and services. However, trends show that content makers as well as panel and chip makers...

Taiwan LCD monitors – 2Q 2014

TAIWAN FPD | Aug 25, 14:48

Taiwan's monitor shipments grew 10% in the second quarter compared to a low first-quarter base. With panel makers reducing their supply of monitor applications and monitor vendors reluctant to increase their shipments, Taiwan's makers will only see a single-digit...

China smartphone market and industry – 2Q 2014

CHINA SMARTPHONE | Aug 12, 17:41

A delay in the launch schedule for low-cost 4G smartphones resulted in a mere 4.8% increase in second quarter shipments in the China market. However, with telecom operators planning on increasing their subsidies in the second half of the year, demand will be...

Taiwan small- to mid-size LCD panels – 2Q 2014

TAIWAN FPD | Aug 6, 21:18

Taiwan makers' small- to medium-size panel shipments reached 351.4 million units in the second quarter of 2014, up 16.8% sequentially but down 2.8% on year.

UHD TV market forecast, 2014-2017
DIGITIMES Marketing Services
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.