Taipei, Friday, September 4, 2015 14:15 (GMT+8)
mostly cloudy
Taipei
32°C
China smartphone market 2012: Trends and analysis
James Wang, DIGITIMES Research, Taipei [Tuesday 3 July 2012]
Registration required (free) to purchase. Please sign in if you wish to continue.
The China handset market has exhibited strong growth, with the total number of mobile users in the country reaching 980 million people according to figures from the Ministry of Industry and Information Technology (MIIT), an increase of 130 million over the 2010 figure. Digitimes Research estimates that mobile user numbers could top 1.13 billion in 2012. This Digitimes Special Report examines the main international and local players in the China smartphone market with a special emphasis on expected Apple iPhone shipments in China in 2012.
Abstract
China smartphone market 2012

The China handset market has exhibited strong growth, with the total number of mobile users in the country reaching 980 million people according to figures from the Ministry of Industry and Information Technology (MIIT), an increase of 130 million over the 2010 figure. Digitimes Research estimates that mobile user numbers could top 1.13 billion in 2012.

Digitimes Research estimates that the China handset market reached some 390 million units in 2011, representing 16% growth on 2010; the market is likely to grow to 430 million units in 2012, representing further growth of 9%. Thanks to the expansion of 3G service coverage and further falls in budget smartphone prices, the share of the handset market accounted for by smartphones is likely to reach 32% or around 143 million units, 70% of which will be Android handsets.

Digitimes Research believes that market share rankings for the China smartphone market will change significantly during 2012. Samsung and Apple will take the top two places, while the big four China-based brands - Huawei, ZTE, Lenovo and Coolpad - will take third to sixth places, while Nokia will drop to seventh; these seven firms will collectively account for 85% of shipments.

In other words, the many other brands hoping to seize a share of the market will essentially be confined to competing for a potential market of just 15% of overall shipments or around 21 million handsets. Given such a situation, Digitimes Research projects that many of China's best known smaller brands such as Xiaomi, TCL, Gionee, Tianyu, Oppo and BBK will see shipments of no more than a few million handsets.

Table of contents
Price: NT$48,000 (approx. US$1,685)
Realtime news
  • HTC sees decreased August revenues

    Mobile + telecom | 3min ago

  • TCL to sell high-end refrigerators, laundry machines in overseas markets

    IT + CE | 15min ago

  • Major Taiwan-based fabless IC firms likely to suffer revenue decreases in 2015

    Before Going to Press | Sep 3, 22:00

  • Taiwan IC designers expect orders to pick up in 1Q16

    Before Going to Press | Sep 3, 22:00

  • HTC sees decreased August revenues

    Before Going to Press | Sep 3, 21:59

  • Laser to become next-generation lighting source, says 2014 Nobel laureate

    Before Going to Press | Sep 3, 21:55

  • Foxconn Interconnect reportedly to acquire equipment from Avago

    Before Going to Press | Sep 3, 21:53

  • Green Energy Technology sees increased August revenues

    Before Going to Press | Sep 3, 21:53

  • LG expected to release 8K TVs in 1H16

    Before Going to Press | Sep 3, 21:51

  • Handset vendors decreasing touch panel orders for 4Q15

    Before Going to Press | Sep 3, 21:51

Pause
 | 
View more

Display panels for wearable devices: Market overview and forecast through 2017

RESEARCH EXTRAS | Jul 23, 12:15

The wearables market is a growing focal point for many vendors and players in the display panel supply chain. This Digitimes Research Special Report looks at developments in panel applications in the wearable industry, with a specific focus on panel makers in...

Developments in the UV LED industry

RESEARCH EXTRAS | Jul 16, 18:28

As white LED applications are becoming more widely accepted and common in the market and China makers push more price-competitive solutions, the 2015 global high-brightness LED output value is expected to only grow 7.5% on year. It is not surprising that in a...

Taiwan LCD TVs – 2Q 2015

TAIWAN DISPLAY SYSTEM | Aug 21, 14:47

Taiwan-based LCD TV makers are seeing improving shipments. Among them, Foxconn Electronics (Hon Hai Precision Industry) will have the strongest shipment growth in the second half due to procurement orders from Mexico.

Global tablet market – 2Q 2015

GLOBAL TABLET | Aug 21, 12:11

Digitimes Research saw global tablet shipments fall to 45.76 million units in second-quarter 2015, showing a 10% decrease on quarter and representing more than a 15% decrease on year.

China smartphone market and industry – 2Q 2015

CHINA SMARTPHONE | Aug 18, 15:33

Smartphone sales in China no longer show any significant momentum for growth as the fast maturing market now increasingly relies on replacement demand from existing users.

Kromax
Trends and forecasts for the China FPD industry, 2014-2017
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.