Taipei, Friday, July 3, 2015 05:31 (GMT+8)
partly cloudy
Taipei
27°C
China market: Epson targets 2011 projector shipments to reach 200,000 units
Siu Han, Taipei; Joy Wan, DIGITIMES [Tuesday 25 October 2011]

The projector market in China has been growing relatively rapidly compared to the global market. Hence, many firms have been targeting the market in China. Japan-based Epson has been expanding retail stores in more than 1,000 locations. Epson's projector shipments in 2011 are targeted to reach 200,000 units, making it the leading projector brand in China.

China's projector market is expected to reach 1.2-1.3 million units in 2011, rising from around one million units in 2010, according to market sources. There are 48 vendors competing in the local market, with Epson and Hitachi taking the lead.

Suppliers, including Epson, Hitachi, Vivitek, Optoma, and the China-based Acto, have targeted the education sector, which accounts for 4% of China's GDP every year, sources said.

Epson won a bid in second-quarter 2011 to supply 6,000 projectors for educational purposes in Guangxi province, sources said. Vivitek supplied 5,000 units of projectors in the same bid.

Epson said the company is expected to take up 15-16% of the projector market in China in 2011, with target shipments of 200,000 units compared with 130,000 units in 2010.

Epson said it is also cultivating China's projector market for home entertainment. The vendor set up over 1,000 distribution channels throughout China in first-half 2011 for the sale of home projectors. Epson projectors for homes take up about 24.5% of China's home projector market, the company said. Epson expects its home projector sales to reach a target of 10,000-15,000 units a year in China.

Epson projectors.

Epson projectors.
Photo: Michael Lee, Digitimes, October 2011

Realtime news
  • LCD monitor shipments drop in 2Q15, says WitsView

    Displays | 7h 13min ago

  • India to overtake US as second-largest smartphone market by 2017, says Strategy Analytics

    Mobile + telecom | 7h 18min ago

  • Xilinx tapes out MPSoC on TSMC 16nm FF+ process

    Bits + chips | 7h 21min ago

  • Globalfoundries completes acquisition of IBM microelectronics business

    Bits + chips | 7h 25min ago

  • Taiwan IC design houses looking for more orders from China handset vendors

    Bits + chips | 8h 39min ago

  • Taiwan IC design houses to see profits shrink in 2015

    Bits + chips | 8h 42min ago

  • Digitimes Research: China makers expanding production for wearable displays

    Displays | 8h 43min ago

  • Garmin to launch first bicycle-use rear-view radar

    IT + CE | 8h 49min ago

  • New iPhone enters production, say Taiwan makers

    Before Going to Press | 8h 58min ago

  • Clevo starts remodeling Buynow chain stores in China

    Before Going to Press | 8h 59min ago

  • India to overtake US as second-largest smartphone market by 2017, says Strategy Analytics

    Before Going to Press | 9h 2min ago

  • Microsoft Taiwan implements BizSpark Plus via cooperation with local business accelerators

    Before Going to Press | 9h 3min ago

  • Taiwan market: iPhone 6 sales slowing down, say channels

    Before Going to Press | 9h 4min ago

  • China-based Xi'an LONGi lowers prices for M2 solar-grade monocrystalline wafers for Taiwan solar cell makers

    Before Going to Press | 9h 5min ago

  • Xilinx tapes out MPSoC on TSMC 16nm FF+ process

    Before Going to Press | 9h 5min ago

  • PTI set to post revenue growth in 3Q15

    Before Going to Press | 9h 6min ago

  • Taiwan IC design houses to see profits shrink in 2015

    Before Going to Press | 9h 6min ago

  • Korea panel makers see reserves hit 3-year high

    Before Going to Press | 9h 6min ago

  • AUO, Innolux further down-talk merger possibilities

    Before Going to Press | 9h 7min ago

Pause
 | 
View more
Taiwan server shipment forecast and industry analysis, 2015
Wireless broadband developments in Southeast Asia markets
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.