Supply chain
TAOS strengthens indirect channel by expanding ecosystem and sales enablement worldwide
Press release
Monday 2 May 2011

PLANO, TEXAS - MAY 2, 2011 - Texas Advanced Optoelectronic Solutions (TAOS, Inc.), pioneer of digital ambient light-sensing technology and leading global supplier of opto-sensor solutions, has expanded its global channel footprint through the addition of five experienced manufacturing sales representatives, distributors and stocking representatives. These additional channel partners increase the total number to nearly 40 TAOS, Inc. representatives and distributors who serve as agents for the TAOS, Inc. product line globally. The sales channel now includes, from the U.S., Westrep, Epic Technical Sales and Marathon Technical Associates. From Europe, TAOS, Inc. added Nijkerk Electronics, B.V. covering The Netherlands, Belgium and Luxembourg as well as CATS S.A. in France.

To enable the growing partner channel, TAOS, Inc. will be expanding its offering of incentives and resources to ensure increased channel partner productivity and sales readiness. The TAOS Inc. Design Win Registration program launched today incentivizes partners with enhanced profit margins through guaranteed device purchase price reductions for customer designs that are registered in the program. The program not only provides TAOS, Inc.'s channel partners with a cost advantage but also allows participating partners to follow the opportunity around the world, regardless of where sales physically close or where final purchasing and manufacturing occurs.

"The relationship we develop and maintain with our channel partners is one of our top priorities as we look to provide our customers with local presence and expertise for TAOS, Inc. opto-sensors," said Bill Hoff, director of international sales at TAOS, Inc. "As part of that relationship, the programs that we've developed not only give our channel partners access to TAOS, Inc.'s deep expertise and knowledge of light sensors, it also gives them rewards for their design-in proficiency."

In addition to the Design Win program, TAOS, Inc. recently launched the TAOS, Inc. Partner Portal, an online, cloud-based resource center. The Partner Portal was developed specifically for the channel and provides access to a wide range of sales enablement tools including product and solution presentation materials, device datasheets, application notes, white papers, a photo image library and customer success stories to enable partners to sell more effectively. The company also recently expanded their sales enablement to include application briefs, which are "conversation starters" that provide an overview of existing and emerging applications for TAOS, Inc.'s broad portfolio of light sensor solutions

"TAOS, Inc. recognizes the power of the channel and has made great efforts to develop incentives and tools that will help us improve our productivity. For example, the TAOS, Inc. Partner Portal has been extremely helpful in assisting knowledge transfer and arming Nijkerk Electronics with information," said Vincent Bekhuis, sales manager at Nijkerk Electronics. "We signed on to be a stocking representative for the TAOS, Inc. product line because of the reputation it has as a market leader in supplying cutting-edge, high-performance, opto-sensing solutions. Our sales teams in Antwerp and Amsterdam are already very well-known in the market for their technical added-value and capability to find the right solution for our customers, and we're looking forward to strengthening that reputation through our partnership with TAOS, Inc. as we move forward."

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