Taipei, Wednesday, November 22, 2017 05:36 (GMT+8)
cloudy
Taipei
21°C
Low-priced Android handset shipments to boom in 2011, says Digitimes Research Special Report
Press release, DIGITIMES, Taipei [Tuesday 26 April 2011]

Taipei, Taiwan, April 26, 2011 - A number of smaller handset vendors are rushing to launch low-priced (sub US$150) Android handsets targeting users in emerging markets in 2011, with related shipments forecast to reach 20-25 million units this year. The shipment total represents up to tenfold growth on 2010 shipments, and the segment will account for 12.1-15.1% of overall Android handset shipments, according to a recently published Digitimes Research Special Report.

The report, titled "The rise of the low-priced Android smartphone," charts the rapid growth of the global smartphone market and the rise of Android as a smartphone platform. According to figures from Digitimes Research, global smartphone shipments for 2010 totaled 288 million units, representing 61.2% growth on the 2009 figures and accounting for nearly 20% of all mobile phone shipments.

In 2010, the Android platform also gained momentum in the market, the report explains. Carriers worldwide began to partner with manufacturers such as HTC, Motorola and Samsung Electronics in an effort to outdo each other in launching high-end Android smartphones in order to entice customers to sign up for mobile data services. The end result was that Android handset shipments and sales went from strength to strength, growing so much that Android was catapulted into second place in the smartphone platform rankings.

While competition in the high-end smartphone market has already been through a gradual process of warming up before finally reaching fever pitch, the low-priced Android handset market has only just got underway; demand in this sector remains far from fully tapped, and serious competition is only just starting in 2011.

The report notes that handset chip manufacturers around the world are convinced that demand for low-priced Android smartphones will soon follow in the footsteps of the high-end handset market and grow rapidly over the coming years. Such firms have all made and begun to execute plans to move into the low-priced Android handset processor market, hoping to emulate the success of the feature phone turnkey solution model and grab a share of the potentially lucrative low-end sector.

China- and Taiwan-based chip design firms such as MediaTek, Infomax, Rockchip and Leadcore successively launched solutions for low-priced Android handsets beginning in the second half of 2010, and major international chip vendors including Qualcomm, ST-Ericsson, Broadcom, Texas Instruments (TI) and Marvell all launched turnkey solutions for low-priced Android handsets in fourth quarter 2010 or first quarter 2011.

This Digitimes Research Special Report tracks and analyzes the key players in the low-priced Android market, from the upstream turnkey solution providers to the downstream system players handset vendors, revealing the competitive advantages of the various players in this rapidly growing market segment and the prospects of the overall low-priced Android market.

Android

Shipments of low-priced Android handsets to pass the 20 million mark in 2011
Source: Digitimes Research, March 2011

More information about the report

About DIGITIMES Research

DIGITIMES Research is the research arm of DIGITIMES Inc, Taiwan's leading high-tech media outlet. Operating as an independent business unit, DIGITIMES Research focuses on monitoring key high-tech industries, while also guiding clients toward suitable new business as well. Market intelligence and analysis is provided to more than 1,000 corporate customers worldwide. Research and consulting services cover a full range of industries, including information and communications technology (ICT), flat panel display (FPD), renewable energy and semiconductor design and manufacturing.

Contacts:

Michael McManus (Michael.mcmanus@digitimes.com)
Shannen Yang (Shannen.Yang@digitmes.com)

Topics: Supply chain window Page 2

Companies: MediaTek

Realtime news
  • Laster Tech to see 4Q17 revenues increase

    Before Going to Press | 8h 3min ago

  • Global 3Q17 NAND flash market grows 14% on quarter, says DRAMeXchange

    Before Going to Press | 8h 7min ago

  • Xiaomi appoints former MediaTek co-COO as investment partner

    Before Going to Press | 8h 7min ago

  • Smartphone panel prices stay flat in November

    Before Going to Press | 8h 9min ago

  • Asustek tops Taiwan-based global brand in 2017

    Before Going to Press | 8h 10min ago

  • Digitimes Research: Global smartphone shipments to reach over 1.5 billion units in 2018

    Before Going to Press | 8h 11min ago

  • Gemtek building up LoRa base stations in Beijing

    Before Going to Press | 8h 12min ago

  • Car-use LED lighting demand to boom in China

    Before Going to Press | 8h 14min ago

  • KYEC to enjoy ramp-up of orders from Nvidia, Intel

    Before Going to Press | 8h 17min ago

  • OSE looks to swing back to profit in 2018

    Before Going to Press | 8h 22min ago

Pause
 | 
View more

China AMOLED panel capacity expansion forecast, 2016-2020

RESEARCH EXTRAS | Jun 8, 15:37

This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by China's makers.

Taiwan server shipment forecast and industry analysis, 2017

TAIWAN MOBILE DEVICE | May 31, 10:20

According to surveys and analyses conducted by Digitimes Research, revenues generated from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors rose 4.8% on year to reach NT$555.8 billion (US$18.79...

Global tablet market – 3Q 2017

GLOBAL TABLET | Nov 16, 14:59

According to Digitimes Research statistics, third-quarter 2017 global tablet shipments totaled 42.29 million units, outperforming market expectation. Shipments of both brand and white-box tablets showed obvious on-quarter growth with the shopping season kicking...

Taiwan LCD TVs – 3Q 2017

TAIWAN DISPLAY SYSTEM | Nov 14, 14:08

Shipments to North America saw significant growth in the third quarter of 2017 because of seasonality. Year-end holiday promotions are expected to drive up Taiwan's LCD TV shipments in the fourth quarter.

Taiwan small- to mid-size LCD panels – 3Q 2017

TAIWAN LCD PANEL | Nov 13, 15:36

Taiwan panel makers saw strong orders for 18:9 all-screen smartphone applications in the third quarter, during which their 6G LTPS production capacity also increased.

Innodisk
Global AP demand forecast, 2017-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Taiwan server shipment forecast and industry analysis, 2017

    Digitimes Research estimates that revenues from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors reached NT$555.8 billion in 2016 and the amount is estimated to grow 5.9% on year in 2017.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.