Taipei, Monday, November 24, 2014 22:04 (GMT+8)
haze
Taipei
22°C
The rise of the low-priced Android smartphone market
Luke Lin, DIGITIMES Research, Taipei [Monday 18 April 2011]
Registration required (free) to purchase. Please sign in if you wish to continue.
Shipments and sales of Android-based mobile phones exploded in 2010, with total shipments for the year exceeding 66 million units and Android leaping into the number two smartphone platform spot with a market share of more than 23%. Looking ahead into 2011, Android phone shipments are set to better the twofold growth achieved in 2010, leaving Android as the final victor in the battle for supremacy among smartphone platforms.
Abstract
Android share of global smartphone market in 2010

Shipments and sales of Android-based mobile phones exploded in 2010, with total shipments for the year exceeding 66 million units and Android leaping into the number two smartphone platform spot with a market share of more than 23%. Looking ahead into 2011, Android phone shipments are set to better the twofold growth achieved in 2010, leaving Android as the final victor in the battle for supremacy among smartphone platforms.

One of the main factors in the growth of Android phone shipments in 2011 is that numerous of chip manufacturers are competing to launch low-priced reference turnkey solutions, allowing for a large number of unlocked handsets with no carrier subsidies to reach the market at retail prices of less than US$150 or even US$100, creating a virtual stampede for market share in emerging markets. Shipments of budget Android phones priced at around the US$150 mark numbered just 2.5-3 million units in 2010, the vast majority of which were split between ZTE and Huawei.

ZTE and Huawei will continue to expand their low price Android phone business throughout 2011. At the same time, the legions of China-based local mobile brands and white box manufacturers, India-based mobile phone brands, channels/brands from other emerging markets, and Taiwan-based ODM manufacturers, will also invest substantially in R&D for such products or actively seek out contract manufacturers. The upshot of this will be that shipments of sub-US$150 Android handsets will grow to more than 20 million units.

Table of contents
Price: NT$48,000 (approx. US$1,685)
Realtime news
  • China market: Online search value over CNY15 billion in 3Q14, says Analysys

    IT + CE | 3min ago

  • ITO film demand expected to grow 25.6% in 2014

    Displays | 6min ago

  • TSMC orders equipment for NT$2.4 billion

    Bits + chips - Stockwatch | 9min ago

  • Some Taiwan solar cell makers plan to cut personnel

    Green energy | 15min ago

  • Acer, Asustek pushing Chromebooks and inexpensive notebooks

    Before Going to Press | 33min ago

  • ARM seeing troubles penetrating into PC, server industries; IoT becomes new battlefield for Intel, ARM

    Before Going to Press | 35min ago

  • Taiwan October manufacturing production index up on month, year, says MOEA

    Before Going to Press | 39min ago

  • China-based Coolpad unveils smartphone for sale under sub-brand ivvi

    Before Going to Press | 41min ago

  • TSMC to grab 40-50% of A9 chip orders

    Before Going to Press | 42min ago

  • Lenovo reportedly to launch wearable device, says report

    Before Going to Press | 43min ago

  • Will Xiaomi be a target for Foxconn's new collaboration with Innolux?

    Before Going to Press | 45min ago

  • Taiwan and Kora makers expanding touch-embedded solutions in 2015

    Before Going to Press | 45min ago

  • China market: Online search value over CNY15 billion in 3Q14, says Analysys

    Before Going to Press | 46min ago

  • Digitimes Research: China makers to drop pricing for Full HD panels by 11.5% in 2015

    Before Going to Press | 47min ago

  • Mirle, Hiwin expect sales growth in 2015

    Before Going to Press | 48min ago

  • Digitimes Research: Global tablet shipments to decline 11.8% in 2015

    Before Going to Press | 50min ago

  • China-based Xery able to produce 50,000 home-use 3D printers a year

    Before Going to Press | 51min ago

  • More monitor vendors expected to release 5K units in 2015

    Before Going to Press | 52min ago

  • ASMedia announces partnership with AMD

    Before Going to Press | 53min ago

Pause
 | 
View more

Wireless broadband developments in Southeast Asia markets

RESEARCH EXTRAS | Nov 12, 10:53

As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%, and the share of the global user base rising from 4.9% to a high of 10.6%. This Digitimes Research Special Report analyzes the various...

Trends and forecasts for the China FPD industry, 2014-2017

CHINA FPD | Oct 6, 12:29

With China being the world's IT production center and a country with some of the strongest consumer demand, along with benefits on custom tax, funding, loans, and subsidies provided by the government, China's FPD industry continues to show strong growth. Local...

Taiwan handsets – 3Q 2014

TAIWAN ICT | Nov 20, 10:53

Taiwan's top handset ODM Foxconn Electronics lost a significant amount of feature phone orders from Microsoft Mobile in the third quarter, while the biggest brand vendor HTC also saw a sharp decline in its shipments. But for others in Taiwan's handset sector,...

China smartphone market and industry – 3Q 2014

CHINA SMARTPHONE | Nov 14, 19:21

Looking at smartphone sales in the local China market, under the influence of stagnating sales of international brands, a lack of differentiating features in high-end and high-cost/performance ratio products marketed by China-based makers, and ultra-low-cost...

Taiwan LCD TVs – 3Q 2014

TAIWAN FPD | Nov 14, 15:51

Taiwan's LCD TV manufacturing sector saw mixed performances among its players in the third quarter of 2014, resulting in only slight growth in overall shipments. For the whole of 2014, the Taiwan makers are expected to see a 1.8% growth in shipments, falling...

Wireless broadband developments in Southeast Asia markets
Demand and supply trends in the global sapphire industry, 2014-2015
Trends and developments in the OTT market
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.