Taipei, Friday, September 19, 2014 13:15 (GMT+8)
mostly cloudy
Taipei
34°C
The rise of the low-priced Android smartphone market
Luke Lin, DIGITIMES Research, Taipei [Monday 18 April 2011]
Registration required (free) to purchase. Please sign in if you wish to continue.
Shipments and sales of Android-based mobile phones exploded in 2010, with total shipments for the year exceeding 66 million units and Android leaping into the number two smartphone platform spot with a market share of more than 23%. Looking ahead into 2011, Android phone shipments are set to better the twofold growth achieved in 2010, leaving Android as the final victor in the battle for supremacy among smartphone platforms.
Abstract
Android share of global smartphone market in 2010

Shipments and sales of Android-based mobile phones exploded in 2010, with total shipments for the year exceeding 66 million units and Android leaping into the number two smartphone platform spot with a market share of more than 23%. Looking ahead into 2011, Android phone shipments are set to better the twofold growth achieved in 2010, leaving Android as the final victor in the battle for supremacy among smartphone platforms.

One of the main factors in the growth of Android phone shipments in 2011 is that numerous of chip manufacturers are competing to launch low-priced reference turnkey solutions, allowing for a large number of unlocked handsets with no carrier subsidies to reach the market at retail prices of less than US$150 or even US$100, creating a virtual stampede for market share in emerging markets. Shipments of budget Android phones priced at around the US$150 mark numbered just 2.5-3 million units in 2010, the vast majority of which were split between ZTE and Huawei.

ZTE and Huawei will continue to expand their low price Android phone business throughout 2011. At the same time, the legions of China-based local mobile brands and white box manufacturers, India-based mobile phone brands, channels/brands from other emerging markets, and Taiwan-based ODM manufacturers, will also invest substantially in R&D for such products or actively seek out contract manufacturers. The upshot of this will be that shipments of sub-US$150 Android handsets will grow to more than 20 million units.

Table of contents
Price: NT$48,000 (approx. US$1,685)
Realtime news
  • Acer becomes candidate supplier for China procurement orders

    IT + CE | 52min ago

  • Sharp adjusts output at Kameyama fab to meet China handset demand, says report

    Displays - Newswatch | 56min ago

  • Semi material distributors Topco, Wah Lee brace for strong sales in 4Q14

    Bits + chips | 1h 7min ago

  • Digitimes Research: Taiwan panel makers plan to further develop on-cell touch for large-size applications

    Displays | 1h 37min ago

  • China turns out 18.0GWp of solar-grade silicon wafers in 1H14, says CPIA

    Green energy | 1h 56min ago

  • Taiwan TV panel makers see orders surge as China vendors slash TV prices

    Displays | 1h 58min ago

  • China market: Leading smartphone vendors beefing up retail, online marketing

    Mobile + telecom | 2h 31min ago

  • Spansion inks cross licensing agreement with Winbond

    Bits + chips | 2h 41min ago

  • Global solar cell demand in 2014 estimated at 40GWp, say Taiwan makers

    Green energy | 2h 44min ago

  • TSMC confident of keeping global market share of over 80% for 28nm processes in 2015, says CFO

    Bits + chips | 2h 54min ago

  • Mid-range handset sales spur HD panel demand

    Displays | 3h 14min ago

  • China market: HTC to launch smartphone Desire 820

    Before Going to Press | Sep 18, 21:38

  • TSMC starts using electric shuttle buses in Hsinchu Science Park

    Before Going to Press | Sep 18, 20:36

  • Digitimes Research: Intel cooperation with Fossil to develop smartwatches will help expand influence in wearables market

    Before Going to Press | Sep 18, 20:19

  • Apple Watch along with other smartwatches will spur a new wave of wearables demand

    Before Going to Press | Sep 18, 20:18

  • Foxconn refers labor dispute at Brazil factory to arbitration court

    Before Going to Press | Sep 18, 20:15

  • Taiwan market: Digital camera sales value in 2014 estimated at NT$6-7 billion, say retail channels

    Before Going to Press | Sep 18, 20:14

  • Taiwan market: Chunghwa Telecom lowers 300M/100M FTTH price

    Before Going to Press | Sep 18, 20:10

Pause
 | 
View more

Analysis of China's revised domestic semiconductor industry goals

RESEARCH EXTRAS | Jul 16, 18:09

Facing a funding shortage for local IC manufacturers, the China State Council in June 2014 published guidelines to strengthen government support for China's semiconductor industry, while stating the short-, mid-, and long-term goals for the related industry supply...

The transition to 4k TV - UHD TV market forecast, 2014-2017

RESEARCH EXTRAS | Jun 26, 13:59

Ultra HD TV vendors are facing challenges due to an overall slowdown in the TV industry and are concerned whether relative supply chains can provide compatible Ultra HD content and services. However, trends show that content makers as well as panel and chip makers...

Taiwan LCD monitors – 2Q 2014

TAIWAN FPD | Aug 25, 14:48

Taiwan's monitor shipments grew 10% in the second quarter compared to a low first-quarter base. With panel makers reducing their supply of monitor applications and monitor vendors reluctant to increase their shipments, Taiwan's makers will only see a single-digit...

China smartphone market and industry – 2Q 2014

CHINA SMARTPHONE | Aug 12, 17:41

A delay in the launch schedule for low-cost 4G smartphones resulted in a mere 4.8% increase in second quarter shipments in the China market. However, with telecom operators planning on increasing their subsidies in the second half of the year, demand will be...

Taiwan small- to mid-size LCD panels – 2Q 2014

TAIWAN FPD | Aug 6, 21:18

Taiwan makers' small- to medium-size panel shipments reached 351.4 million units in the second quarter of 2014, up 16.8% sequentially but down 2.8% on year.

DIGITIMES Research Tracker Services
DIGITIMES Marketing Services
DIGITIMES Translation Services
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.