Taipei, Tuesday, March 31, 2015 02:23 (GMT+8)
mostly cloudy
Taipei
21°C
The rise of the low-priced Android smartphone market
Luke Lin, DIGITIMES Research, Taipei [Monday 18 April 2011]
Registration required (free) to purchase. Please sign in if you wish to continue.
Shipments and sales of Android-based mobile phones exploded in 2010, with total shipments for the year exceeding 66 million units and Android leaping into the number two smartphone platform spot with a market share of more than 23%. Looking ahead into 2011, Android phone shipments are set to better the twofold growth achieved in 2010, leaving Android as the final victor in the battle for supremacy among smartphone platforms.
Abstract
Android share of global smartphone market in 2010

Shipments and sales of Android-based mobile phones exploded in 2010, with total shipments for the year exceeding 66 million units and Android leaping into the number two smartphone platform spot with a market share of more than 23%. Looking ahead into 2011, Android phone shipments are set to better the twofold growth achieved in 2010, leaving Android as the final victor in the battle for supremacy among smartphone platforms.

One of the main factors in the growth of Android phone shipments in 2011 is that numerous of chip manufacturers are competing to launch low-priced reference turnkey solutions, allowing for a large number of unlocked handsets with no carrier subsidies to reach the market at retail prices of less than US$150 or even US$100, creating a virtual stampede for market share in emerging markets. Shipments of budget Android phones priced at around the US$150 mark numbered just 2.5-3 million units in 2010, the vast majority of which were split between ZTE and Huawei.

ZTE and Huawei will continue to expand their low price Android phone business throughout 2011. At the same time, the legions of China-based local mobile brands and white box manufacturers, India-based mobile phone brands, channels/brands from other emerging markets, and Taiwan-based ODM manufacturers, will also invest substantially in R&D for such products or actively seek out contract manufacturers. The upshot of this will be that shipments of sub-US$150 Android handsets will grow to more than 20 million units.

Table of contents
Price: NT$48,000 (approx. US$1,685)
Realtime news
  • Toshiba in talks to sell large stake of Egypt-based TV manufacturing facilities, says report

    Displays | 3h 14min ago

  • Asustek to add fingerprint ID function to ZenFone in 2H15, says paper

    Mobile + telecom - Newswatch | 3h 21min ago

  • IHS comments on Intel potential acquisition of Altera

    Bits + chips | 3h 23min ago

  • Epistar to start production of integrated power drivers based on Si substrates

    LED | 4h 18min ago

  • CPT reports decline for 2014 performance

    Displays | 4h 22min ago

  • Giga Solar Materials to deal out 2014 dividend of NT$15.00

    Green energy | 4h 24min ago

  • Asustek hopes to globally ship 30 million smartphones in 2015, says chairman

    Before Going to Press | 4h 32min ago

  • Inventec to set server production plants in Southeast Asia and Japan, says chairman

    Before Going to Press | 4h 33min ago

  • Taiwan market: Gogoro to unveil first e-bike in summer 2015

    Before Going to Press | 4h 55min ago

  • Lenovo plans to launch smartphones in Japan, says Nikkei

    Before Going to Press | 4h 56min ago

  • New government-sponsored technology research facilities kick off

    Before Going to Press | 4h 57min ago

  • Motherboard players already not expected to achieve shipment targets for 2015

    Before Going to Press | 4h 59min ago

  • IC distributor ANStek revenues and profits climb to 3-year highs

    Before Going to Press | 5h ago

  • Niching 2014 profits hit 3-year high

    Before Going to Press | 5h ago

  • Sony Mobile executive to visit Taiwan smartphone ODMs to enhance cooperation

    Before Going to Press | 5h ago

  • China government to halt investments for BOE 10.5G LCD facilities

    Before Going to Press | 5h 1min ago

  • Health care remains a focus for wearable vendors

    Before Going to Press | 5h 2min ago

  • China PV makers expect demand to rebound in 2Q15

    Before Going to Press | 5h 3min ago

  • Samsung Display looking to revamp OLED TV panel production

    Before Going to Press | 5h 4min ago

  • Foxconn nets NT$8.85 per share for 2014

    Before Going to Press | 5h 5min ago

  • UMC snatches high-end 28nm chip orders from TSMC clients

    Before Going to Press | 5h 6min ago

  • Demand from China picking up, say IC design houses

    Before Going to Press | 5h 7min ago

  • Foundry chipmaker Powerchip rolls out solutions for IoT

    Before Going to Press | 5h 8min ago

  • Simplo pushing new businesses

    Before Going to Press | 5h 8min ago

Pause
 | 
View more

High-brightness LED market trends and forecast, 2015

RESEARCH EXTRAS | Mar 16, 17:50

Digitimes Research forecasts that in 2015, the global high-brightness (HB) LED industry will have annual growth of 7.5% in terms of output, reaching US$13.7 billion. The total number of LEDs used will reach 186 billion units, representing annual growth of 32.6%,...

2015 China IC design market forecast

RESEARCH EXTRAS | Jan 23, 10:50

Global economic growth is forecast to reach 3.8% in 2015, up from 3.3% in 2014. From the perspective of the electronics industry though, PC shipments will continue to decline, smartphone shipment growth will drop, and tablet shipments may decline. Despite the...

Taiwan large-size LCD panels – 4Q 2014

TAIWAN LCD PANEL | Feb 17, 11:23

Taiwan-based makers saw their large-size TFT LCD panel shipments increase on year in fourth-quarter 2014, driven largely by demand for TV applications. But they are facing growing competition from China-based and Korea-based makers who are ramping up new production...

Taiwan LCD TVs – 4Q 2014

TAIWAN DISPLAY SYSTEM | Feb 17, 11:07

Taiwan's LCD TV makers saw significant increases in shipments in the fourth quarter of 2014 thanks to strong seasonal demand, as well as Foxconn's shipments to Mexico to fulfill government procurement orders.

Taiwan small- to mid-size LCD panels – 4Q 2014

TAIWAN LCD PANEL | Feb 16, 15:11

Major Taiwan-based suppliers of small- to medium-size LCD panels changed their production strategies in fourth-quarter 2014 as the industry entered the slow season amid sluggish demand for smartphone applications and rising competition from China-based rivals...

High-brightness LED market trends and forecast, 2015
Wireless broadband developments in Southeast Asia markets
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.