Taipei, Wednesday, September 27, 2017 00:47 (GMT+8)
mostly cloudy
Taipei
30°C
Digitimes Insight: Apple aims for 70% global tablet PC market share
Ian Peng, DIGITIMES Research, Taipei [Tuesday 8 March 2011]

Tablet PCs were the main attractions at this year's CES and MWC. Though smartphone and computer vendors introduced their latest tablet PC at the exhibitions, Apple, the company that brought tablet PCs to the forefront, did not unveil the next generation iPad until March 2.

The iPad 2 made improvements in industrial design, hardware and operating system, and is also priced competitively like its predecessor. Sales for the iPad and iPad 2 are projected to combine for more than 35 million units in 2011.

iPad users in 2010 were mainly business professionals, which was a small market. Since the business segment is expected to see more competition from other tablet PC such as RIM's PlayBook, the iPad 2 aims to open up the consumer segment. At the launch press conference, Apple focused on the iPad's multimedia entertainment capabilities such as iMovies. The iPad 2 also includes outer covers to create color differentiations similar to that of the iPod music player.

Sales of the iPad 2 in the consumer market will determine whether Apple will ship more than 40 million tablet PC in 2011 and grab a 70% share of the global market.

Global notebook shipment forecast, 2017 and beyond
Global AP demand forecast, 2017-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Taiwan server shipment forecast and industry analysis, 2017

    Digitimes Research estimates that revenues from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors reached NT$555.8 billion in 2016 and the amount is estimated to grow 5.9% on year in 2017.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.