AU Optronics (AUO) has announced changes to its organization, promoting four new VPs to instill fresh impetus into the organization, as well as to ensure sustainable enterprise operation and long-term development, and to enhance the effectiveness of the management team.
Under the new organizational structure, AUO will operate based on two core businesses of display and solar. Each business will have its own production, research and development (R&D), as well as sales and marketing functions, with dedicated team force, to meet the different industry demands for the proactive development of the two core businesses in parallel.
The display business will be handled by executive VP Paul Peng. Due to the strategic role of the solar business to AUO's future positioning in the green energy industry and its long-term importance, the solar business will be led by LJ Chen, president of AUO.
The four new VPs are: the display business' Frank Ko, who will be in charge of the TV Display Business Group; KP Chu, who will be in charge of global supply chain management; James Chen, who will be in charge of the Solar Business Group, and Shih-Kun Chen, who will be in charge of global solar manufacturing. To further implement the deputy system, Max Cheng will serve as acting president and assist in matters related to the development of the solar business.