Taipei, Thursday, April 17, 2014 02:10 (GMT+8)
partly cloudy
Taipei
22°C
Intel unveils digital signage concept
Press release, January 12; Joseph Tsai, DIGITIMES [Tuesday 12 January 2010]

Intel has demonstrated a new 7-foot-6-inch multi-user, multi-touch Intel Intelligent Digital Signage concept at the National Retail Federation Convention (NRF) in New York. Intel said the prototype device could change the way people interact with digital signage technology in environments such as stores, airports, banks and hotels.

Multiple consumers can use this side-by-side window display simultaneously to explore augmented reality-enabled maps of each floor of the store, on which retailers can superimpose images such as coupons and sales promotions next to product visualizations on the glass, improving the customer's shopping experience, Intel said.

Intel's digital signage concept also brings a new opportunity for advertisers through the use of anonymous video analytics. As a viewer looks at the system screen, a built-in camera analyzes data such as gender and age, audience composition, time-of-day and other criteria, which enables the system to display tailored content and graphics based on estimated demographics. The system anonymously sends audience information to advertisers who can use that information to understand the type of content and messages that are most popular with viewers. This, in turn, helps advertisers target their advertising to maximize the impact on the audience.

The media player platform, integrated in Intel's concept, is running on the recently released Intel Core i7 processor and the Microsoft Windows Embedded Standard 2011 platform optimized for digital signage applications. The jointly developed platform is expected to be available in the second quarter of 2010.

Digital signage systems based on 2010 Intel Core processors would also include Intel vPro Technology with Intel Active Management Technology, allowing administrators to manage systems remotely even when powered down, which reduces operational costs and increases energy savings, Intel noted.

Intel Intelligent Digital Signage concept

Intel Intelligent Digital Signage concept
Photo: Company

MSI product press release
TD-LTE market developments and forecast, 2014-2016
2014 global mobile application processor market forecast
  • China flat panel display industry outlook, 2013-2016

    This Digitimes Research Special Report outlines and analyzes the key trends and players that are influencing the continued development of China large-size and small-to medium size TFT LCD panel industry, while providing related growth forecasts for the industry through 2016.

  • TD-LTE market developments and forecast, 2014-2016

    TD-LTE has become the mainstream global choice for the construction of 4G asymmetric frequency spectrum networks. This Digitimes Research Special Report examines the current global status of TD-LTE, and forecasts developments in the TD-LTE supply chain in China and worldwide through 2016.

  • ASPs of TD-LTE chips to remain stable initially as suppliers are limited

    While a number of IC vendors have begun shipping chips supporting TD-LTE, including base band chips, radio frequency chips, APs, SoC solutions and soft modems, shipments of base band chips account for a majority share of total TD-LTE chip shipments currently, according to Digitimes Research.