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Kingston introduces SDHC 4GB card
Press release, September 27; Rodney Chan, DIGITIMES [Wednesday 27 September 2006]

Kingston Technology has announced it will begin producing the new Secure Digital High-Capacity (SDHC) Class 2 card and enhance the function of its existing 15-in-1 Reader to support the growing storage demands of high performance digital still cameras (DSC), digital video cameras and other high resolution image recording devices.

The new SDHC memory cards are available now in 4GB capacities at a retail price of US$199 through Kingston's global network of resellers, according to the company.

"Although identical in size to today's standard SD card, SDHC cards can handle the tremendous levels of data that today's digital cameras and MP3 players are capable of delivering," said Keyla Velazquez, product manager for digital media and flash memory at Kingston "SDHC cards are a perfect match for today's digital SDHC compatible devices that support MPEG-4 and high quality video compression commonly found in consumer HD and DVD videos, super VCD, box top DVRs and digital television."

The SDHC memory card is a new standard set by the SD Card Association that redefines performance classifications and capacity. Based on this standard, SDHC cards can deliver capacities beyond the 2GB threshold of present day SD cards and offer three speed classes (Class 2, 4, and 6) that guarantee minimum sustained transfer rates to support large digital video recordings for optimum performance. SDHC cards will only be recognized by SDHC host devices; manufacturers currently offering SDHC host cameras include: Canon, Pentax, Sanyo, Casio and Nikon. Kingston will add SDHC compatibility for its popular 15-in-1 Reader at the time of this launch.

"The growth in sales for consumer devices that require higher levels of storage continues to rise," said Ed Lee, director of consumer research for InfoTrends. "Based on the sales performance of SD cards over the last few years, coupled with the increase in high-capacity, high quality consumer electronics devices, we anticipate the SDHC growth will be very significant through the holiday season and beyond."

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