Introduction

   Table 1: Taiwan motherboard industry timeline

   Table 2: Key Taiwan motherboard makers, motherboard revenues, 2000-2004 (NT$ million)

Industry structure

   Table 3: Top four mobo makers, shipments and global market share, 2001-2004

   Chart 1: Taiwan quarterly motherboard shipments(industry and first-tier)

   Table 4: Selected second- and third-tier vendors motherboard revenues, 1H 2002-1H 2004 (NT$ million)

Shipment growth: Asustek in the driver seat

   Table 5: First-tier motherboard shipments, 2001-2004 (thousand units)

   Chart 2: First-tier motherboard shipments, 2002-2004

   Chart 3: First-tier motherboard makers on-year shipment growth

Motherboard revenue growth

   Table 6: First-tier makers, motherboard revenues and shipment growth, 2003-2004 (Year-on-Year)

   Chart 4: First-tier motherboard revenues, 2000-2004

   Chart 5: First-tier makers, motherboard revenues, 200-2004

Diversification

   Table 7: First-tier motherboard makers product offerings

   Chart 6: Asustek revenue breakdown, 2000-2004

   Table 8: Taiwan graphics card shipments, 2003-2005 (million units)

   Chart 7: MSI revenue breakdown, 2000-2004

   Chart 8: Gigabyte revenue breakdown, 2000-2004

   Chart 9: ECS revenue breakdown, 2000-2004

Overall revenue growth

   Chart 10: First-tier motherboard makers unconsolidated net revenues, 2000-2004

   Table 9: First-tier motherboard makers combined unconsolidated revenues, 2001-2004

   Table 10: First-tier motherboard makers consolidated revenues, 2001-2003

   Chart 11: First-tier motherboard makers consolidated revenues, 2001-2003

   Chart 12: Selected second-tier motherboard makers consolidated revenues, 2001-2003

   Chart 13: Proportion of combined 2003 consolidated revenues, first- and second-tier makers

Profit trends

   Table 11: First-tier motherboard vendors consolidated profits, 2001-2003 (NT$ thousand)

Production and Capacity

   Chart 14: Motherboard shipments made from Taiwan

    Manufacturing capacity

       Table 12: Asustek capacity

       Table 13: ECS capacity

       Table 14: Gigabyte capacity

       Table 15: MSI capacity

Motherboard shipments: 2005 forecast, 2004 estimated results

   Table 16: First-tier motherboard shipments, 2004-2005 (million units)

   Table 17: First-tier monthly motherboard shipments, 2004 (thousand units)

   Table 18: China motherboard market: 2004 shipments (thousand units)

China motherboard market 2004: Introduction

   Chart 15: China’s motherboard DIY market

China motherboard market 2004: China’s ongoing price war

   Chart 16: Motherboard price ranges in China during 2003

    Price war most vicious at entry- and mid-level

       Chart 17: Price distribution of motherboards sold in China during 2003

    The PC market

    Internet cafes, regional markets, and replacement demand

    Rankings keep changing

       Table 19: Top 10 motherboard vendors by China market share

       Chart 18: Brands favored by Peking and Tsinghua university students

       Table 20: Vendors’ 2004 projected volumes for China

       Chart 19: China motherboard market distribution by vendor shares

    DIY market growth continues

China motherboard market 2004: Motherboard distribution

    Nationwide versus regional distributors

       Chart 20: Nationwide distribution model

       Chart 21: Regional distribution model

       Chart 22: Multi-channel distribution model

    Price war hits channel operations

    The characteristics of motherboard channels

    The outlook for the motherboard channel

China motherboard market 2004: Major vendor strategies

   Chart 23: Competition across the tiers

    Taiwan brands still top choices

    Top-tier brand strategies

       Chart 24: MSI’s position amongst the top 10 China vendors

       Chart 25: Asustek “three-pyramid” strategy

    Second-tier vendor strategies

       Chart 26: Second-tier brand positioning

       Chart 27: ASRock’s pressure on the second-tier brands

    The strategies of third-tier motherboard vendors

    The interactions between vendors and the outlook of the market

China motherboard market 2004: Case study – Eastern China

   Table 21: Motherboard sales in eastern China during 2003

    Competition

       Table 22: Top five vendors’ eastern China shipments in 2003 (k units)

       Chart 28: Market share of top five vendors in eastern China

    Shanghai: the battlefield for MSI and Asustek

       Chart 29: Market share of top five vendors in Shanghai

    The leading vendors’ market shares in Jiangxu

       Chart 30: Market share of top five vendors in Jiangxu

    MSI and ESC have better chances in Anhui

       Chart 31: Market share of top five vendors in Anhui

    Zhejiang: Gigabyte’s one-man show

    Shanghai and Jiangxu compared

       Chart 32: Jiangxu’s DIY markets

    Future development

Increasing OEM orders in 2003

   Table 23: Dell and HP, major motherboard supplier breakdowns

   Chart 33: Taiwan mobo makers seeing increasing OEM business

   Table 24: Mobo makers, OEM cooperation

2003 performance

   Chart 34: Taiwan motherboard ASP, 2001-2Q 2003

More systems offerings in 2003

   Table 25: Mobo makers, PC system product businesses

   Table 26: First-tier mobo makers, development in optical storage sector

Players in the motherboard industry

    Asustek Computer

    Elitegroup Computer Systems (ECS)

    Micro-Star International (MSI)

    Gigabyte Technology

    Universal Scientific

    Shuttle

    Biostar Microtech International

    AOpen

    Abit Computer

    Diamond Flower Electric Instrument (DFI)

    Epox Computer

    Jetway Information

    Chaintech Computer

    Soyo Computer

    Acorp Electronics

    Iwill

    Albatron Technology

    TuL

    First International Computer (FIC)

    Flytech

    Foxconn Electronics (Hon Hai)

    Ibase Technology

    ICP Electronics Inc. (IEI)

    Legend

    New Era Electronics (NEE)

    Pro Team Computer (Azza)

    Rioworks (Arima Computer)

    Soltek Computer

    SuperMicro

    Tekram Technology

    Transcend

    Tyan Computer

    VIA Technologies